Why is it that the darker shades are more expensive ?

Good observation and it's normally down to demand and profit. If will can't locate it instore as is mostly the case due to limited darker shades instore your next route is online. But If you go online you will find the full shade range but darker shades depending on the Retailer may sell for more. Superdrug and Boots will always charge the same for their products.

What colour is one down from soft beige?

I imagine it would be porcelain. I have bought both shades and porcelain is lighter.

I have tan skin what shade should I go for?

I would go for a darker colour than classic beige. Next shade darker

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London Match Perfection Foundation SPF20, 100 Ivory

Product ID: 47920058

Details

Brand
Rimmel
Colour
Ivory
Item form
Liquid
Material Type Free
Cruelty free
Package information
Bottle
Product benefits
Medium sun and

🎨25 shades for perfect match

💧24-hour hydration, no creasing

☀️SPF20 sun protection

€ 24.57

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Sold byAmazon GreeceDelivered byDesertcartCustomer service byDesertcartReturns14 days · 30 with PRO

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Description

✨ Unlock your flawless London look with smart coverage & sun-smart hydration!

ETHICAL ELEGANCE - Leaping Bunny approved and 100% cruelty-free—beauty without compromise.
SUN SAVVY BEAUTY - SPF20 shields your skin from harmful UV rays while you conquer your day.
INCLUSIVE PALETTE - Available in 25 versatile shades, because your unique skin deserves the perfect match.
ALL DAY DEWY RADIANCE - Enjoy 24-hour hydration that keeps your skin fresh—no caking, no creasing.
FLAWLESS MATCH EVERY TIME - Smart tone tech blends with 99% of skin tones for that natural London glow.

Rimmel London's Match Perfection Foundation in 100 Ivory offers medium coverage with a dewy finish, powered by smart tone technology to blend seamlessly with 99% of skin tones. This cruelty-free liquid foundation provides 24-hour hydration without creasing or caking and includes SPF20 for daily sun protection. Available in 25 shades, it’s designed for combination skin and delivers a natural, radiant look all day long.

Specifications

ASIN	B015CMHBRA
ASIN	B015CMHBRA
Age Range Description	Adult
Benefits	Medium coverage, sun protection and long-lasting hydration
Best Sellers Rank	2,785 in Beauty ( See Top 100 in Beauty ) 41 in Face Foundations
Brand Name	Rimmel
Colour	Ivory
Container Type	Bottle
Country Of Origin	United Kingdom
Country of origin	United Kingdom
Coverage	Medium
Customer Reviews	4.6 4.6 out of 5 stars (4,098)
Customer reviews	4.6 4.6 out of 5 stars (4,098)
Finish Type	Dewy
Global Trade Identification Number	03614220954011
Guaranteed software updates until	unknown
Is discontinued by manufacturer	No
Item Dimensions	32 x 32 x 127 millimetres
Item Form	Liquid
Item Type Name	Match Perfection Foundation 30Ml Iv
Item Weight	117 Grams
Item model number	34778804100
Manufacturer	COTY
Manufacturer	COTY
Manufacturer Contact Information	Coty UK & I Ltd, Rimmel London, SW19 4DR.
Manufacturer Part Number	34778804100
Material Type Free	Cruelty free
Model Number	34778804100
Number of Items	1
Package Type Name	Bottle
Product Dimensions	3.2 x 3.2 x 12.7 cm; 117 g
Recommended Uses For Product	Skin Care
Skin Tone	Very Light
Skin Type	Combination
Special Features	moisturising
Specialty	Cruelty Free
Sun Protection	20 Sun Protection Factor (SPF)
Unit Count	30.0 millilitre

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How is product pricing calculated?+

Our prices include the product cost, international shipping, import duties, customs clearance, and local delivery charges. We handle all customs and import procedures, ensuring there are no hidden fees upon delivery. PRO members receive additional benefits including free shipping.

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€ 24.57

Duties & taxes included

In stock

Sold byAmazon GreeceDelivered byDesertcartCustomer service byDesertcartReturns14 days · 30 with PRO

Buyer Protection · Full refund if your order doesn't arrive as described.

Desertcart purchases this item on your behalf and handles shipping, customs, and support to Greece.

Secure transaction

Trustpilot

TrustScore 4.5 | 7,300+ reviews

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Fantastic and great service. Shipping was faster than expected.

1 week ago

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Great experience from order to delivery. Highly recommended!

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