The best-selling Fundamentals of Corporate Finance (FCF) has three basic themes that are the central focus of the book: 1) An emphasis on intuition—the authors separate and explain the principles at work on a common sense, intuitive level before launching into any specifics. 2) A unified valuation approach—net present value (NPV) is treated as the basic concept underlying corporate finance. 3) A managerial focus—the authors emphasize the role of the financial manager as decision maker, and they stress the need for managerial input and judgment. Ross Fundamentals’ intuitive approach, managerial focus, and strong end-of-chapter content combine with a complete digital solution to help your students achieve higher outcomes in the course. What is LearnSmart? LearnSmart is a digital adaptive learning platform that guides you through your course efficiently by prioritizing the important material. As you read your book, it helps you understand the topics you know, and then shows you what you still need to learn. It’ll ask you some questions to help you identify gaps, and prompt you to re-learn them. Why LearnSmart? Students who use LearnSmart are 35% more likely to complete their class. 13% more likely to pass their class. and have been proven to improve their performance by a full letter grade. How does Learnsmart work? LearnSmart uses revolutionary adaptive technology to build a learning experience unique to each student’s individual needs. It starts by identifying the topics a student knows and does not know. As the student progresses, LearnSmart adapts and adjusts the content based on his or her individual strengths, weaknesses and confidence, ensuring that every minute spent studying with LearnSmart is the most efficient and productive study time possible. LearnSmart also takes into account that everyone will forget a certain amount of material. LearnSmart pinpoints areas that a student is most likely to forget and encourages periodic review to ensure that the knowledge is truly learned and retained. In this way, LearnSmart goes beyond simply getting students to memorize material – it helps them truly retain the material in their long term memory.
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