JOAH Lash UPrising Waterproof Volumizing & Lengthening Mascara, Washable, Paraben & Phthalate Free, Cruelty Free, Volume-Maximizing Spoolie Brush Applicator - Blackest Black

I’m in my early 50’s and in addition to slight eyelash thinning, my lashes no longer hold a curl. I’ve used heated curlers, many different brands of regular curlers, mascaras, primers, you name it. And within about 20 minutes after applying my lashes would be back to stick straight. I’ve even had a couple of lash lifts - huge mistake - looks great for 2 to 3 weeks and then my lashes look kind of crazy and wonky and bendy, going in every different direction, definitely very unnatural, not receptive to mascara. Won’t do those again! So now I’m using a shu uemura curler and this great mascara. I curl, then apply this mascara, I can put on a couple of coats to build volume and my lashes stay curled! No falling into stick straight little spider legs. I like a natural but ‘full’ look, and I’m able to get it with this product. It’s water resistant, and does not flake into my eyes (I wear contacts). I remove with an oil cleanser at night when I double cleanse. I’d definitely recommend this product, especially if you have a problem with keeping your lashes curled!

I’ve been wearing this mascara for several years and I love it! The price is great, it goes on smoothly and makes my lashes look so long! Even better, it doesn’t smudge, run or flake off! If you’re looking for a mascara that works well and doesn’t break the bank, try this! I highly recommend!

I love this mascara! It is my first but not last time purchasing from the JOAH Beauty Brand. I am super happy with the way my lashes turned out. For being under $10, this is an incredibly pigmented mascara! The length is crazy and the volume is next level. It is very easy to wash off but durable for all day wear time. Highly recommend.

It’s an okay product. I will use it, but it isn’t anything special.

This is not anything like the one I ordered two years ago. It’s the same as any other mascara

I ordered waterproof and got regular. Other then that , this is the best mascara I've ever used

I love this mascara it is my first time trying the Joah brand and I am very happy with the results. This mascara is very pigmented so you only need 1-2 coats of it. Best thing: no clumping!! I could also immediately tell a difference in my lashes the lengthening & volumizing is not a joke, compared to my bare lashes it is amazing!! Love that this mascara is washable too so it is easy to put on and take off after all day wear!

The first couple times I ordered these the product was great, and lasted a long time. It is very gentle to remove which is extremely important to me. However, this time I'd ordered a twin pack, they were safety sealed etc. but the product seemed to have much less in it, to the point where I would have reordered, one was that dried up. The other tube wasn't quite as bad, but not as much in it either as should have been. I don't know if they were subject to to much heat for to long in a warehouse or what. I am now on the search for something else.