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♻️ Clean smarter, live lighter—join the laundry revolution!
Seventh Generation Ultra Concentrated EasyDose Laundry Detergent delivers 66 powerful loads in a compact 23oz bottle, using 60% less plastic and 50% less water than traditional detergents. Its advanced enzyme formula removes tough stains while being free of dyes, fragrances, and artificial brighteners, making it ideal for sensitive skin. The innovative EasyDose technology ensures perfect detergent measurement with a single squeeze, combining convenience, sustainability, and superior cleaning performance.




| ASIN | B07H45S491 |
| Best Sellers Rank | #193,981 in Health & Personal Care ( See Top 100 in Health & Personal Care ) #1,164 in Liquid Detergent |
| Brand | Seventh Generation |
| Brand Name | Seventh Generation |
| Country of Origin | USA |
| Customer Reviews | 4.5 out of 5 stars 4,168 Reviews |
| Formulation Type | Concentrated |
| Global Trade Identification Number | 00732913447053 |
| Item Dimensions | 17.4 x 19.1 x 22.7 Centimeters |
| Item Form | Laundry Detergent |
| Item Weight | 10.89 Pounds |
| Liquid Volume | 23 Fluid Ounces |
| Manufacturer | UNILEVER DIV CONOPCO INC |
| Material Feature | Concentrated |
| Material Features | Concentrated |
| Model Number | 732913447053 |
| Net Quantity | 683.1485 Milliliters |
| Number of Items | 1 |
| Part Number | B07H45S491 |
| Product Benefits | Superior stain removal |
| Scent | Free & Clear |
| Skin Type | Sensitive |
| Specific Uses For Product | Hypoallergenic, Stain Remover |
| UPC | 732913447053 |
| Unit Count | 683.1485 Milliliters |
J**H
Concentrated so less plastic, dosing saves money, clean laundry, no scent or skin reactions!
This is a great product. Lasts much longer than other laundry soap because of the dosing bottle so it saves me money, is better for the environment due to smaller packaging, less water weight, less plastic, has no fragrance and nothing to bother our very sensitive skin. Plus is does a great job cleaning the laundry!
L**I
Finally Found the Perfect Laundry Detergent
fter trying what felt like countless laundry detergents over the years, I finally found one that checks all the boxes for me. I wanted something that cleans well without being overloaded with fragrances or harsh chemicals, and this detergent has been exactly that. I've been using it for several years now and absolutely love it. It leaves my clothes fresh and clean without the overwhelming perfume scent that so many detergents have these days. I like my clothes to smell clean, not like a bottle of fragrance, and this detergent does exactly that. Another reason I keep buying it is that I appreciate the simpler, cleaner ingredients compared to many conventional detergents. It doesn't irritate our skin, it works well, and I feel good about using it for my family. In fact, I like it so much that I bought some for my son, and he's become a fan as well. The clothes come out clean, soft, and fresh every time. No heavy perfumes, no lingering chemical smell—just clean laundry. It's one of those products that, once you find it, you don't want to switch to anything else. Highly recommended for anyone looking for an effective detergent that cleans beautifully without overwhelming scents.
J**S
Excellent detergent in an eco-friendly package.
It’s hard to believe that you need so little detergent to do such a great job of cleaning your laundry, but this product proves how much extra packaging most laundry detergents waste. They should all be this super-concentrated! The bottle dispenses just the right amount with one squeeze. It has no artificial colours or fragrances, and is safe for sensitive skin. It does a great job of cleaning, and leaves my laundry smelling fresh and soft. I only use cold water and have noticed no difference in cleaning power. It is low sudsing, which makes it excellent for use in high-efficiency, side-loading machines. All this, and the reduced packaging is better for the environment. Win-win-win all around!
M**U
Trusted laundry detergent for BJJ family
I love the easy dose function. Takes the guess work out of daily laundry fast. It cleans all the GI and rash guards well. Gets out food stains from the baby’s stuff. And is gentle enough on my own clothes. All around a great detergent
C**N
easy to handle!
I like that it's concentrated, small bottle (easy to handle). For a small load, I just squeeze a little in. My clothes feel very clean after every wash!
Trustpilot
4 days ago
1 month ago