Electric Red, 4.5 Ounce Bottle, Soft Gel Paste Food Color

Gives great color depth and is a large amount for a good price. Lasts a while.

I’ve used this brand for years. It can be trusted to give you the results you are looking for.

I get the best navy Royal icing from this!!!

I liked it didn’t have the dye flavor

Unfortunately, unlike their other colors, this one will not change its blend until 2027 when newly passed FDA laws take effect. The law which has been past states that US certified color red number 3 must be eliminated from all food products. Unfortunately, i did not see this on the photo of the label they have or I would not have purchased it. I will continue to shop with Ameriicolor but likely cannot return this product. Expensive loss.

Great!!