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| Best Sellers Rank | #889,102 in Books ( See Top 100 in Books ) #3 in Global Marketing (Books) #22 in Advertising (Books) #86 in Sales & Selling (Books) |
| Customer Reviews | 4.5 4.5 out of 5 stars (3,999) |
| Dimensions | 5.04 x 0.47 x 7.72 inches |
| Edition | Hand |
| ISBN-10 | 1861976100 |
| ISBN-13 | 978-1861976109 |
| Item Weight | 4.8 ounces |
| Language | English |
| Print length | 160 pages |
| Publication date | October 24, 1994 |
| Publisher | Profile Books Ltd |
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