All About Curls Permanent Hair Color Dye For Curly Hair | 100% Gray Coverage | Nourished & Radiant Curls | Vibrant Shine & Color

I love this hair dye, it does not dry out my hair it left my hair shiny and left my hair looking healthy ! Oh yea and incredibly soft !

One of the best hair colors out there to cover stubborn gray

Really great product for me. Worked quick, efficiently, and the color was JET BLACK. I've bought many different brands (One N' Only Argan, ION, Wella, Loreal, and ect...) and this is definitely on par with my favorites. Many negative reviews are because people are expecting the color to come with developer. Unless you're buying box dye like the ones in Walmart, most professional brands require you to purchase them separately. Amazon makes it easier by adding bulk options before purchase.Great product. Would definitely recommend to my curly haired cuties.

This product works pretty well. I like it.

Love this brand! Works great and the color last for a long time without drying my hair out.

Very easy to use!

All about curls hair dye is my favorite because it evenly colors all hair types straight, curly, wavy, gray. Full coverage on some stubborn grays that I had. Leaves my hair silky and shiny. Smells very good too. Also, fun colors to choose from. I highly recommend.

The product does work as intended, the color is true and was fairly straight forward (1:1 mix). You do need more products than what is included in the box (you will need developer (the brands is $5 at time of review), gloves, bowl, after color conditioner etc.) so that is an extra cost on top of the initial purchase fee. I personally did not notice a big difference between this product and some of the more pricey store box dyes. I did get the true black color so that may make a difference; perhaps one of the more vibrant colors would make the experience more worth the extra cost/work.