IT Cosmetics CC+ Nude Glow SPF 40 - Medium Coverage Foundation, 2% Niacinamide + Hyaluronic Acid Brightening Glow Serum, Lightweight Up to 24H Hydration, Normal to Dry & Mature Skin - 1.08 fl oz

I’ve tried countless tinted moisturizers and CC creams, but this one really stands out. IT Cosmetics CC+ Nude Glow gives just the right amount of coverage while still looking natural — it’s like a second skin with a healthy glow.Pros:✅ Lightweight, breathable texture: Feels like nothing on the skin, perfect for everyday wear.✅ Natural coverage: Evens out redness and even softens the look of breakouts without piling on concealer.✅ Dewy finish: Leaves skin looking fresh and radiant without being greasy.✅ Skin-loving ingredients: Niacinamide and hyaluronic acid keep my skin feeling hydrated throughout the day.✅ Built-in SPF 40: Always a plus when a complexion product doubles as sun protection.Cons:❌ Light-to-medium coverage only — won’t fully replace a foundation if you prefer a full-coverage look.❌ Can get a little shiny on oily skin by the end of the day (a setting powder helps).Overall:This product hits the sweet spot between skincare and makeup. It brightens, hydrates, and protects with SPF, all while giving me that “your-skin-but-better” finish. I love that it’s buildable and reliable for both casual days and a little more polish. A staple in my routine — especially when I can snag it on holiday sales!

This has been my ultimate favorite CC cream for years since I had kids, and I keep coming back to it because of the convenience it offers. As a busy mom, I don’t always have time for a full makeup routine, but this all-in-one product helps me look polished and fresh even on chaotic days.After my multi-step skincare routine, I love that I can save time by using just this. It’s lightweight, so it doesn’t look or feel heavy on my skin, yet it provides enough light to medium coverage to even things out. The added SPF 40 gives me peace of mind on days I skip layering a separate sunscreen.Formulated with niacinamide and hyaluronic acid, it hydrates and makes my pores look smaller while giving me a radiant glow. People often think I spend a lot of time on my makeup, but in reality, this paired with a tinted lip balm is all I need.The price is reasonable considering it combines skincare, sunscreen, and foundation in one. For me, it’s absolutely worth it as a time-saving, glow-boosting essential for daily use.

Love this product. Lightweight, glides on for even coverage, with a subtle shimmer. Perfect for mature skin. Wish I had tried this before.

This CC cream looked nice. The coverage was very strong even though it is a medium coverage product. You might want to add a drop of your own foundation for a lighter look.Unfortunately I had a very strong allergic reaction to it. I have very sensitive skin so I knew there was a chance I would have some sensitivity, but my reaction was more like one that I would have for a non-hypoallergenic product it especially irritated my eyes.

finally, a color that looks natural, enhances my skin tone and looks SO pretty. Love this formula . Not heavy or cakey like other IT cosmetics. Reads more neutral than yellow.

This is great foundation on middle aged skin as long as you moisturize well before and blend well and don’t use too much. I made the mistake initially of applying too much. So use less and it’s beautiful medium coverage. I even mix a dot of it with tinted moisturizer some days for even lighter coverage. This is a staple for me

This is my second time purchasing and will continue. It adds a little bit of radiance and light to medium coverage. I powder my nose but not the rest of my face so that I have a little bit of a glow. I love that it has sunscreen also.

I spent the last 20 years of my life almost never wearing makeup because I'd never found anything that worked for me. Everything felt too heavy/caky for my skin to breathe, or too light to hide my redness/freckles. Liquid foundation clogged my pores and felt sweaty like a Halloween mask, and powder foundation felt too drying to do anything but settle into my fine lines and wrinkles and make me look older. I'm 34 now, and after 20 years and hundreds (if not over a thousand?) of dollars of trying to find makeup I didn't hate, I had just given up.I'm happy to report that... Ladies, this is IT. This is the makeup that finally converted this hippie/nerd to the makeup side. It feels like I'm wearing nothing at all, and the coverage is EXCELLENT without being heavy.I tried using other It Cosmetics products like their full-coverage CC+ cream and undereye concealers, but those were so thick and caky that they pilled up like a scuffed sweater on my skin (even with moisturizer applied beforehand.)Nothing like that with this stuff. Even just applied with fingers, it goes on smooth and perfect. I feel like I could even apply it without a mirror. And my skin looks 20 years younger, no exaggeration. I haven't seen my skin look like this since I was a teenager.And all of this with no concealer, primer, finishing powder, any of that fancy stuff. My undereye circles, fine lines, redness, pimples, ALL GONE. It's a freaking miracle. I'm sitting here in my pajamas, wearing it on my day off, and it's not even distracting.Give this one a try if you're "not a makeup person." It might be a miracle for you, too.Pics are before/after. I feel like myself, which makeup has never made me feel before.

I’ve tried many many foundations, and I seem to go back to IT cosmetics. I like their whole line of foundations and this particular one was a perfect color, light to medium coverage and does not feel heavy at all. It does not irritate my skin or clog pores. It was also a bit cheaper than buying it from Sephora!

Buenísimo, te deja la piel protegida de rayos UV, y por supuesto hidratada y una cubierta leve con efecto glow, pero muy natural.

I’m 64 and I’ve been using “It” cosmetics for years. I am very pleased with the quality for mature skin. It has great coverage and very light in the face.

Me tardé en usar esta base, es súper ligera, la piel se aprecia con un glow especial, incluso la apliqué como corrector y funcionó. Probé en una tienda de cosméticos las otras opciones de la misma marca, pero la base mate no me convenció. Esta es perfecta!

I love this foundation. It's light, smooth, and does not have an overpowering scent.