How much hold does it give?

This product is light and not flaky. With my hair it holds for one day. What I really like about this product is it makes my hair easy to comb and soft. I have been natural about 6 months.

what does this smell like?

It doesn't really have any smell to me - I use a dab the size of a quarter though, so it might be that I'm not using enough of it to have a smell build up.

Would this work for coarse, thick, curly hair? Does it weigh hair down?

I have coarse, thick, curly hair and it works well for me-- definitely doesn't weigh it down!

Would you recommend this product for long coarse, curly, thick, unruly caucasion hair?

Try a sample size first. The curling Jelly has a tendancy to curly the hair tighter than with other curl defining products. I suspect that a conditioner would serve you well, but I am no expert. Consider asking an Aveda professional. They use superior products that perform well with ALL hair types.

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As I Am Curling Jelly, 8 Ounce

Product ID: 3913602

Details

Hair Type
Liquid Volume
236.5
Material Type Free
Paraben Free
Product Benefits
Frizz Control
Scent
Clean Scent

✨Shiny, frizz-free curls

💧72% curl retention in high humidity

↔️Enhanced stretch, reduced shrinkage

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€ 27.28

Duties & taxes included

In stock

Sold byAmazon GreeceDelivered byDesertcartCustomer service byDesertcartReturns14 days · 30 with PRO

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Details

Hair Type
Liquid Volume
236.5
Material Type Free
Paraben Free

Description

💁‍♀️ Elevate your curl game—shine, stretch, and hold that turns heads all day!

CLEAN CONFIDENT - Paraben-free formula with a fresh, clean scent that keeps your curls smelling as good as they look.
LONG LASTING CURL POWER - Locks in 72% of your curls even after 5 hours in high humidity—no more midday frizz panic.
GLOSSY FRIZZ FREE FINISH - Delivers irresistibly shiny curls that scream healthy and polished all day long.
STRETCH DEFINITION BOOST - Enhanced curl stretch reduces shrinkage, giving your curls that perfect elongated bounce.
EFFORTLESS WASH GO STYLING - Designed for quick, no-fuss application on soaking wet hair—scrunch, air dry or diffuse, and go.

As I Am Curling Jelly is a paraben-free, 8-ounce styling gel designed for kinky, curly, and wavy hair types. It offers 72% curl retention after 5 hours in high humidity, delivers shiny, frizz-free curls, and enhances curl stretch while reducing shrinkage. Perfect for wash & go styling, it leaves hair soft, defined, and fresh-smelling with a clean scent.

Specifications

ASIN	B007IVW5M0
Best Sellers Rank	#17,719 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #213 in Hair Styling Gels
Brand Name	As I Am
Customer Reviews	4.5 out of 5 stars 6,806 Reviews
Global Trade Identification Number	00858380002066
Hair Type	Kinky-Curly-Wavy
Item Form	Gel
Item Volume	236.5 Milliliters
Item Weight	8 Ounces
Liquid Volume	236.5 Milliliters
Manufacturer	As I Am
Material Type Free	Paraben Free
Number of Items	1
Product Benefits	Frizz Control
Scent	Clean Scent
Scent Name	Clean Scent
UPC	885215344244 791769487460 885829281669 885650170705 885670296119 885310328194 698798582497 887156479467 884904388132 858380002066
Unit Count	227 Grams

Reviews

C**Y

1.05.2026

K**.

7.07.2025

J**A

4.12.2025

K**E

5.01.2026

F**.

22.04.2026

M**A

30.03.2026

S**N

1.02.2026

L**A

26.11.2025

A**E

9.08.2019

J**D

23.09.2018

C**N

3.10.2024

M**.

27.03.2021

L**A

28.06.2022

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