The Lip Bar - Nonstop Liquid Matte Lipstick, Hot Mama (Deep Rich Brown) - High Pigment - One Swipe - Long Lasting - Jojoba Oil & Vitamin E - Vegan & Cruelty Free - Makeup & Cosmetics - .24 fl oz

Women of color own the business, and it gets high marks for its well-pigmented, matte lipstick. This goes on smoothly, wet, and creamy like a gloss, but dries quickly to a matte. The color is rich and robust, but you must be careful when applying it, because if you misapply it on your lips, it is hard to get off. It stays on for hours, sometimes even through meals, if they're not greasy. I have several, and this color is Like Berry -- rich, popping, and regal, you don't need but one good pass because it's so rich in color. If you need better control in applying it, and to get a better feel for moisturized lips, then add a tinge of gloss.

This is by far my favorite lip brand. It is very pigmented, so a little goes a long way. The lip product also dries down beautifully matte. Looks great with lipliner, but I honestly rarely wear liner as the lipstick looks great on its own and doesn’t bleed. Another pro is that you can mix the colors and create stunning gradient looks, which is trending at the moment. I get tons of compliments when I have this product on. The only con, if this even constitutes, is that you must exfoliate and moisturize your lips before applying to get a flawless look that won’t dry out your lips.

The coverage- 10/10. I was able to go out for hours and not have to retouch. Longevity- 10/10. The color mastermind is beautiful on my skin tone. The texture is velvety and surprisingly not drying. I usually shy away from matte lipsticks because they crack and start to look ashy after a while. Not this. This is high quality. But get your makeup remover, it doesn’t come off easily.

awesome! full coverage and not patchy. super smooth and buildable formula. I ate a piece of greasy pizza and made out with my husband and it didn’t budge at all. worth the buy!!

Not great for older lips - at least for mine. I loved the color and the stay-on power. But it bled on me if I didn’t use a moisturizer first, then foundation on my lips second, and followed up with “a sealing powered” foundation third.

I bought this “nonstop” lip color and it truly lives up to the name. It goes on very dark at first, but I put on my own gloss and dab it 2–3 times to soften it. That little trick turns it into the perfect natural daytime shade. It lasts through eating, drinking, and even my constant lip‑biting. By the end of the day, I still have a pretty blush of color left on my lips. I love that it stays put without drying me out. If you want something that wears all day and can be toned down to look natural, this is it.

Very soft on the lips the appearance is nice. It feels light weight i would buy this again. It’s very affordable

The color is beautiful, but I want a lipstick to last more than an hour. This does not stay on.

This lipstick is stunning, extremely red and a little (pin head amount) goes forever!! Love the color, Thank you 🌷💕

The best colour ever ...this is literally,, classy and very lovely

Amazing lipstick to be honest

Super pigmented. Goes on smooth, doesnt feel overly drying once set

Amazing! Stayed on all day!