Rimmel Kind + Free Volume & Length Mascara, Black, 7ml

Really happy with this one! I got the Rimmel mascara in the blue packaging (the vegan one), and it’s brilliant. It makes my lashes look longer and more defined without clumping. It’s also very gentle – no stinging or irritation, which is important for me.Stays on nicely during the day but easy to remove in the evening. Great price too. Will definitely buy again!

This is a fantastic mascara if you have allergies for stop I bought a couple of expensive ones that still made my eyes itch but this one not only can I wear this all day but it's cheap and cheerful and if you need to get it off because your eyes are playing up anyway, then it's easy to get off with a wet wipe

Not bad for a natural mascara that has no fibres, parabens etc. It takes a lot of building up and doesn't quite give the volume of what my old loreal architect one did that was discontinued, however I like it, it's not clumpy, I like the brush and it doesn't smudge and a reasonable price.

I couldn't recommend this mascara enough!! This mascara is kind to my lashes and free from any harsh chemicals. It's rated excellent on Yuka and I had to buy it because I recently have been wanting to take more care of my face when applying makeup.My eyes can be quite sensitive, but this mascara is incredibly gentle. No irritation, even after a full day of wear. It provides a beautifully natural look, enhancing my lashes without making them look overly dramatic. Perfect for everyday wear, however you can easily build up layers for a more voluminous look without any clumping. Stays put all day without flaking or smudging. I end up rubbing my eyes quite a lot throughout the day and it never smudges so is perfect for me! I love that it's made with clean ingredients like shea butter which conditions my lashes, helping them to become more nourished and much longer.It lasts 6 months before going out of date once opened which, compared to many other high-end mascaras, is only 3 months.It isn't waterproof, but this isn't a problem for me because I don't tend to swim or shower whilst wearing makeup, but this is definitely something to consider if you're a keen swimmer. Even though this mascara isn't completely water resistant, I have worn it in the rain before and it didn't start to run.Overall, I would definitely recommend this mascara to anyone and I have bought it 2 times already in each shade. Thank you for reading this!! :)

Doesn’t last five minutes, dries out in three weeks, not happy with this product.

I recently tried the Rimmel Kind + Free Volume & Length Mascara in Brown Black and overall, I’m impressed.What I love:Nourishing formula. Infused with organic shea butter and biotin, it feels conditioning and lightweight. Long-lasting performance. Delivers gentle volume and length.Easy removal. Came off clean with micellar water—no rubbing or panda eyes.What to consider:Buildable, not dramatic. For bold, statement lashes, you’ll need multiple coats. This mascara leans towards the natural, “your‑lashes‑but‑better” look.Would I recommend?Yes—if you're into gentle, nourishing mascara without drama.

Would not buy this again. Arrived without a seal which is unusual for a mascara. Has a really strong smell. Irritated my eyes as soon as I put it on and it got worse as the day went on. Couldn’t wait to take it off. Going in the bin.

I ordered it as a second choice after trying the vegan elf mascara (which was a disaster). This mascara absolutely surprised me. Firstly when applied you can build it up and it doesn't clump up, it looks natural and just like a normal mascara. For me it was really important to be able to take it off gently and without having to rub my eyes too much. It totally came off without any issues with a very gentle make up remover.I've been getting a lot of hormonal treatment which means my lashes are not as strong and I kept losing them with your normal mascara. This item is so gentle and totally does the job.The only tiny thing that I could change is the brush/wand but I think you can use another one from a different mascara if needed though so far with a slow application I'm good.Highly recommend for those looking for a gentle version of a mascara that's easy to take off but still does the job you want it to do.