Professional Clean Blonde Damage Rewind Treatment, Purple Toning Treatment for Blonde Hair, 200 ml

Love this purple shampoo. I’ve used many purple shampoos and this is the best I’ve found. Turns your hair to ashy blonde. Keeps the condition good to as other ones I’ve used have dried my hair out. If your hair is on the dryer side, just don’t leave it on for too long as it can turn it blue/purple. But, out of all the purple shampoos I’ve used. This is the one I’ve stuck to.

Really impressed with this blonde shampoo – it brightens and tones without drying out my hair. Leaves it feeling clean and refreshed. I’d definitely recommend using the matching conditioner too for added softness and shine. Great duo for maintaining blonde tones!

Very good stuff however be careful how long you leave it on for, For hair extensions. 5 min max otherwise expect purple hair. Also rinse hands asap

I use this brand a lot, and have used the everyday shampoo and conditioner too. This brand was reccomended by my hairdresser and I can see why. It is very intense and can stain the bath/shower/clothes if not rinsed off immediately. I put this on and lather it in - it smells delicious! I leave it in for 5-10 minutes at a time. The suds that wash out are purple, and my hair is perfectly toned. My hairdresser friend always comments on if I've had my hair toned/cut recently, and my other friends ask If I've been to the hairdressers too - when really all I've done is use this Shampoo. I would recommend this shampoo to anybody with bleached blonde hair that doesn't want any yellow/orange tones peeping through. The bottle lasts a long time, and I always keep it stocked up. I've been using this brand for several years now - great choice.

Leaves hair a better colour and nice & shiny- sadly leaves my finger nails a pale purple & takes a while to fade.

Amazing product! Really helped lift the brass from my highlights! Smells lovely and doesn’t cause damage and for the price its value for money, I’ve seen it on other sites for double!! Will definitely be purchasing again! I also used the fudge shampoo and conditioner after.

Pros This stuff really works! I have somewhat of a dirty blonde colour with some strands being quite dark and some very light. It tones them all beautifully, without making the hair darker like with toning at the salon. Of course it takes better on lighter strands but I was surprised that even quite dark orange buts of my hair were significantly cooled down. It also doesn't dry out the hair and they appear very soft when the shampoo is washed off, unlike many other purple shampoos I tried Cons If you have very light blonde DON'T leave it on for more than 5 minutes cause it is quite powerful and will make them purplish :) if you don't overdo it, it works great Can stain hands, around the nails easpecially, so you have to wash them with soap thoroughly as soon as the shampoo is on your hair!

Does what it should and stops my highlights turning orange…that’s all you need to know

My thought after just ONE use is WOW, this stuff actually works! If you are shopping around for a purple shampoo ((that actually tones the hair)) STOP and buy Fudge. As a former hair stylist, I am shocked that I haven't seen this in any hair salon. I wish I would have discovered this years ago, for personal and professional use. Aside from actually toning the hair, this shampoo also made my fine, dry, colored treated hair feel soft and healthy. For any negative review that claims this shampoo doesn't work, it's probably because they either didn't leave it on long enough or their hair is too dark (brunette with orange highlights) and they would need a BLUE shampoo in that case. My usage recommendation: apply to darker brassy/yellow areas first (roots to mid shaft) and let sit for about 5 to 10 min. Run through the ends and be sure not to let it stay on bleached/white areas too long, the hair will turn light ashy purple.

Always buy this brand. I will buy it again.

I’ve been using this for years and it’s the best you can find. It can be slightly drying so make sure to do a good mask after using it. Sometimes I mix it with a conditioner, put a cap on my head and sleep with it on. The end result is perfectly toned and moisturized hair. This will always be my go to.

Suite au lissage brésilien mes cheveux sont devenus orangés et dès le premier shampoing ils sont redevenus blonds sans être secs

used a few purple conditioners, some do not have the toning ability that this has. Don't leave on too long as it can hold on dry hair, which can make it go slightly purple... it will fade out after a few washes. Great for removing the yellow color or orange reflect in hair.