







💥 Own the Urban Messy Look—Style That Moves With You
AXE Styling Flexible Hair Paste delivers a medium hold with a natural finish, perfect for short to mid-length hair. It instantly boosts texture and allows flexible restyling throughout the day, making it the go-to product for men seeking a modern, effortlessly messy hairstyle.







| ASIN | B01INE0K7C |
| Best Sellers Rank | #4,153 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #9 in Hair Styling Pomades |
| Customer Reviews | 4.7 4.7 out of 5 stars (2,207) |
| Item model number | COMIND130646 |
| Manufacturer | Unilever |
| Product Dimensions | 3.08 x 3.08 x 1.19 inches; 3.3 ounces |
D**M
Good for my hair
Great styling paste! It gives my hair a natural, textured look without feeling sticky or heavy. Easy to apply, holds well all day, and washes out without residue. The flexible hold lets me restyle if needed, and the scent is subtle
B**R
Perfect Hair Paste for Effortless Texture and Messy Styles
AXE Styling Flexible Hair Paste is my go-to for creating that cool, urban messy look without feeling sticky or heavy. The texture boost is instant, giving my hair natural hold and definition that lasts all day. It’s easy to apply and flexible enough to restyle throughout the day without stiffness or flakes. The scent is subtle and pleasant—not overpowering. Having two containers in this pack is great value and keeps me stocked up. If you want a simple, effective hair paste for casual, textured styles, this one delivers.
J**G
Doesn't leave a residue that's hard to clearn off
great product and works well with my hair. I should've bought more when it was on sale. It looks like a light blue paste and isn't so hard that
T**R
Holds well, strong scent
Gives the perfect amount of texture without turning my hair into a crunchy mess. A little goes a long way, and it washes out super easy. The only reason I gave it 4 stars instead of 5 is because the scent is very AXE — as in, strong and lasts all day. If that’s your thing, great. If not, maybe use sparingly. Otherwise, solid product.
W**2
Excellent!
I've tried many others and this is the best for me. I have short hair but like it messy on top ( makes me fancy) so this is perfect. It has a very mild -clean scent and does not flake or crack. Very natural looking with just the right amount of hold. If you need a touch up durring the day, just wet your hands and run it through the hair to revitalize it. Excellent product.
M**E
Easy Textured Style Without The Crunch
I grabbed this AXE flexible hair paste 2 pack to have a simple everyday styling option and it has worked really well for me. The texture is creamy, not sticky, so it is easy to work through my hair without clumps. A small amount gives a nice messy, textured look that still feels touchable instead of hard or crunchy like gel. I like that I can restyle it during the day with my hands if I need to without adding more product. The hold is a solid medium in my experience. It keeps my hair in place for most of the day while still looking natural, especially with shorter to medium length styles. The scent is that typical AXE fresh, slightly cologne type smell, noticeable at first but not overpowering once it is in. It also washes out easily in the shower, so there is no heavy buildup. The 2 count pack is convenient and saves a bit of money compared to buying one at a time.
D**.
Applies smoothly
Great for styling
D**R
Best bang for your buck!
I've been using this for over a decade and have tried many similar products. It's the real deal. Holds well, creates a natural look and leaves hair feeling natural. You can always leave your hair less dry to create more of a shine/hold. Versatile and really well priced compared to other product. Don't waste your money spending double on more "high-end" stuff. This gets the job done!
Trustpilot
1 month ago
1 month ago