L’Oreal ParisSuperior Preference Preference Sun-Kissed Caramels, UL63 Hi-Lift Gold Brown 1 ea (Pack of 4)

Very nice hair dye. The cool tones worked well to neutralize brassy and warm shades, leaving my hair with a natural-looking, even color. Coverage was excellent, especially for grays, and the color looked rich and long-lasting. There was a mild scent compared to other dyes, which was a nice bonus.

I give it 5 stars for the Light Ash Brown but I tried the medium ash brown 5ua and it turned my hair black. If you want medium brown try the ultra light ash brown 6ua especially for anti brass brown hair. I’ve done my hair medium brown before and it turned black with a different product. I have natural medium brown hair.

Love tge color shade. Does not turn red.

I have been using L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 6.5G Lightest Golden Brown for years. It's been a reliable product and I've gotten compliments on my hair often, thanks to it and my other hair care products. It hasn't seemed to be lasting as long at covering my grey as in the past so I thought I'd try this product, advertised as being better at this and with lasting results. I knew that there would be a difference in results, from past personal experiences and reading the reviews, so I ordered a lighter color. I'm happy that I did as it did turn out substantially darker than I thought from the manufacturer's indications. It is mixed and applied similarly to my former kit. This comes with a brush to help with application but I didn't see the need to use it. My hair is just shoulder length and I was able to easily and thoroughly cover it with the amount of dye. I applied it to my temples and the roots first and then to the rest of my head. I also applied it to my eyebrows (carefully) as I usually do, as I have salt and pepper greys in them, which very much annoy me. I normally would just treat the roots but decided to do a whole head application since this was a new product. I'm glad that I did. I left the dye on for the advised 30 minutes before rinsing and conditioning. The resulting coverage was good, for the most part, but much darker than I expected, and even darker than my former, "light golden brown" dye. Grey coverage is acceptable but I will have to update my review as to longevity as it's only been a few days. My hair appeared pretty dull at first but is looking better after one wash, and is shinier and more natural looking. My eyebrows even look pretty good. The odor was stronger than my former color kit. The conditioner even had a strong scent. It lingered for at least a day, so that may bother some people. My biggest surprise was that this, "Dark Natural Golden Blonde" was so much different and darker than my former, "Light Golden Brown" even though they are both by L'Oreal. Fortunately, it doesn't look unnatural or bad on me, just different. I will update my review as to the longevity as the weeks pass. I would not say that I have a lot of grey yet, even as I'm closing in on 70, but I've never let my color go that long either. My natural color, I believe, is probably close to what it is now, after this product, or a tad darker, FWIW. I will probably continue to use this product if the effects are longer lasting than my former coloring product, but will just do the root touch up so it's not such a drastic change. I tried to take pictures to share but they do not show the color accurately and tend to red tones. I recommend this but will update my review to address the long term effectiveness. Update- I have used this a few times now and like it even more. It does seem to last longer than the former Preference color I was using, having better color "staying power". After the first use, it seemed that the color was less noticeably dark, or I was just used to it. Possibly, the change in formulas effected it the first time? I don't know. I'm happy with the results at this point.

This hair dye keeps exactly the shade I love. I use it every time my hair grows and the gray starts to show, and it always gives me an even, natural color. I like how soft and shiny my hair feels afterward, and it never gets damaged. I keep buying it because the results are always beautiful and reliable. 🌸

Worked well with my brown hair to lighten. The anti brass shampoo and conditioner are a nice and helpful touch!

I usually buy a cheaper hair color that works really well for me. I thought I would splurge and treat myself to the Preference for a change. I loved the color that was on the box and the chart of the color that I was supposed have after coloring. Needless to say, this product did not work at all for me. It did not cover the gray roots that I had. I have medium brown hair and this didn't change the color of my hair at all. I wasn't expecting it to look exactly like the box but I expected it to be lighter than my normal hair color. I will not waste the money on more expensive hair color again. I love the stuff that is half the cost and leaves me with no gray hair and superior color.

Easier and neater application and rinse processl The color was just right for me and that’s saying a lot. It was very very close to my natural color.

Great response from seller Product is exactly what I needed ! Will defo recommend =)

I love these hair dyes! I have natural fine black hair and this is the only drugstore hair dye that actually lightens my hair and gives it a nice ashy not brassy tone. I cannot find these in stores in Canada anymore which is why I had to order it online. These arrived super fast and I am very happy with my purchase. P.S. I have ordered the set of 3 box dyes 3 times already. This tells you how much I love this product and I can't stop raving about it.

Best product for home use. Blends roots beautifully. Love this product!

I dislike that it didn't covered my gray hair completely. I liked that it's a gentle gel and leaves the hair soft.

Nice colour