L'Oréal Technique HiColor Violet & Black Shades Permanent Hair Color - Anti-Breakage Ceramide R™ Complex, Multi-Lift With No Brassiness, For Dark Bases and Long Lasting Color

The best jet black you’ll find. It does bleed tho

While I didn’t really like how it made my hair feel, it did make my hair look darker than any other had. So I definitely recommend as long as the color is what matters most to you

this will be my hair dye until i die. makes a pretty dark purple that fades to this reddish tone. very strong red undertones, so keep that in mind. it is very strong smelling. make sure it’s plenty ventilated in the place where you’re dying.to the young people dying their hair: hair dye will stain grout and some tile, so be cautious when applying it in your parent’s house. if it gets on the counter or floor, wipe it up asap. stay punk 🤘

I bought this color thinking I would use my developer and have purple roots for a couple of inches and the rest would be pink. It worked out fine an application, nothing out of the ordinary because I've used the magenta version of L'Oreal for about 6 years. But the violet, it seems to smell a little worse to get that violet color I suppose but it also didn't last. Washing it out was bad enough because after application I let it sit for about an hour because I know my roots, and then it's soaked into my entire head. So now my hair is two different shades of purple which was not the intention. I've done this style with various colors in the past and it has always been successful, you think this new Violet shade that I've never used before is the only time it's ever not worked. In my next wash no, not even a deep clean but just straight up initially getting my hair wet to wash it I lost 50% of the color and this is supposed to be a semi-permanent dye. I can't think that the recipe is very much difference between magenta and violet but it was and it was a disaster of a disappointment. The purple has almost no staying power whereas with the magenta it's a struggle to lose color!

So I am a licensed hair dresser but I had NO time to get to the store to pickup my normal redken. I like an intense blue black and this delivers. IN fact, in might even switch to this for my own hair. Here is the trick from a licensed professional - this is BLACK. you do not need to LIFT your normal hair color to deposit - use 10 volume crème developer (from sally's for non professionals), process 45 minutes for grey hair, 30 minutes for non grey, and wash out. do NOT USE 30 volume on your hair unless you are going MUCH lighter.

It put a small red tint on my black hair, the grey turned red. I did it a week ago, and it is still washing out and staining my towels bad! In the sun it has a red tint, not noticeable. I don't like the look of my roots being a reddish color and my other hair being black. I look bad. Do not reccomend for black hair. If you have any roots that have grown out, it will make you look like you are washed up and washed out. I look like I put boxed hair dyde in my hair and did a terrible job at it. I wished I used blue. Instead of the red plum color for black hair. Its gross. In the picture the red is the grow out. It looks terrible. The rest has lighted out the black a smidge. I used 20 developer, for 25-30mins. It did not turn out the way I want it. But it didnt hurt my hair afterwards, actually easy to wash and I wished I chose a better color, the smell will bring tears to your eyes. Use a fan. Will wash off of skin.

Get 2 packs if you have a lot of hair !!!! Great product

My favourite color was discontinued and Loreal came out with this line specifically for dark hair and I think the Black Plum is my new favorite. Easy to mix with developer and apply. Hair waa shiny and soft with minimal conditioning. Good gray coverage and bright purple red in the sun brings the drama. I've gotten several compliments.