Alex Costa Hair Clay for Men by Forte Series Extreme Hold Men's with Natural Ingredients to Add Texture, Volume and Definition to Thick/Coarse Hair Premium Men's Hair Styling Products

Can we discuss the irony of this product? We spend countless hours over the years washing our hair and trying to ensure it is clean and fresh smelling. Then, in an effort to look EVEN BETTER, we smear clay over our hair to ensure it is in position tighter than an big-haired 80s 'do held together with pins and hairspray! Having pointed that out, let's be clear- this stuff rocks. I have hair that is thinning and has been since birth, I believe. It is this thin, delicate stuff that can't stay in place because the lightest breeze will have it flying all over the place. Put some of this stuff in and it is as solid as a rock. As long as I don't touch my hair, no additional brushing needed through the day. It is set and forget - a man's favorite phrase outside of the bedroom! It holds like a rock! The only detraction is its smell. It is clay. It smells like clay. I guess you get what you get. Not sure that I want to smell like clay, but it does not linger and the wife does not complain about it. She complains about EVERYTHING ELSE, so either she's just burnt out (something she SWEARS will never happen - her job is NEVER done) or her sense of smell is impaired (also a no, she has the nose of a bloodhound), or the scent tends to diffuse over a short period of time. No stain is left on either clothing or bedding. Easy to put on - just dab a bit onto a couple of fingers, rub them into the palms of your hands, run them through your hair and soon, you too will have dried mud in your hair and BE HAPPY ABOUT IT!!! All joking aside, this is a product that I never run out of and am sure to have with me everywhere I go, as I use it daily. Great product at a fantastic price - salon looks at K-Mart prices!

This incredible i bought this for my son and it looks amazing it smells good it has good hold and its light weight

The hold on this product is amazing and won’t leave your hair crunchy. My only reservation from giving this full stars is the pull/tug when applying it to hair. It’s hard as heck to get out of the tub, but once you have it in your palm run the blow dryer over it to soften it and it works exponentially easier.

Great Styling Clay for Teens My teenage son loves this hair clay! It’s easy to apply and styles really well without leaving any film or making the hair clump. The hold is just right, and it smells really good too. Overall, a great product that he uses every day.

Hard as a rock to apply, impossible to wash it out. Leaves residue on hands even after vigorously washing your hand.

I’ve been using this product for over 2 months and before i was using pomade. I have insanely straight hair and have been desperate for that wavy messy look. I tried many methods and products but they either didn’t work or damaged my hair. Then i tried clay after seeing a bunch of videos on it and i could tell you it’s a great replacement for pomade if you have straight hair. Its only hard to use once you first use it but after a while its easy. It could honestly go for any look you’re going for, nice and neat or wavy and messy. It could also last the whole day without going flat at all. Mandatory for straight hair, best purchase I have made for my hair!

I'm mostly Irish and have straight, thick, medium/longish hair. I tried a lot of different styling methods and different amounts of the product to make it work, but it would always result in hair that looked "styled" (as in sort of clumped and almost slick looking) and would unfortunately make my hair so heavy that it would lose all volume and go from the aforementioned styled look, to looking like it was caked in grease and I hadn't showered in 2 weeks with a school shooter look. I think this is designed more-so for people with short hair that already has a lot of natural volume and needs to be kept on a leash with a heavy hold product like this, because it just did not give the look I was after what-so-ever. That being said the product smells great and it's a great value pick as it's not too expensive and if used moderately should last over a year (I use about a nickel sized chunk for hair that was a little above my shoulders 5 times a week for about 4-5 months and still have more than half of it left). So overall, it's a quality product but I think most people are better off with softer and less dense products like molding pastes or what I'm using now- sea salt spray + texture powder.

I HAVE BEEN using this product for the last 3 months every time i use it gets better because u get to know how it works and i highly recommend this especially if u you have long hair. When u apply at first it gonna be stiff but after 30min to 2 hours it will be soft

Really does hold flyaways for at least an entire day. On the other hand it’s very hard to remove from your hands, it’s essentially pure wax. It’s also very costly for what it is.

Amazing hold hands down, the clay is really hard whitch it should not be that means that it has lost moisture. I wish I could get a hold of the seller to send a replacement one.

pesima cera es tan dura que para flotarla en la manos y cuando te la quieres poner en el cabello para peinarte te arranca los cabellos de lo dura que esta no la recomiendo ahora veo porque estaba en oferta y tenia un gran descuento jamas la volvere a comprar

I got this for my boys and it’s hands down one of the best styling products we’ve used. The hold is strong enough to keep their thick hair in place all day, but it doesn’t look stiff or crunchy. The matte finish looks natural and clean — no greasy shine at all. It’s also really easy to work with. A small amount goes a long way, it spreads evenly, and it washes out without leaving residue. I also appreciate that it’s made with natural ingredients, so I feel good about them using it regularly. If you’re looking for a product that adds volume, texture, and definition while still looking effortless, this is it. Definitely worth the price for the quality

Hate leaving 1 star on brands I like, but this product is genuinely horrible. I didn’t read the reviews on this one - but it is genuinely rock solid, it’s not usable. It’s like frozen super glue. If you knock it, it sounds like a solid block. If you manage to scrape it out, it’s SO sticky it’ll rip out any hair it touches. It doesn’t even slide through the hair, it is like a wax strip. I lost about 20-30 hairs just trying to apply this product. I attempted to wash it out right away, took 4 washes to fully remove it. Will be attempting to return/refund.