Traction: How Any Startup Can Achieve Explosive Customer Growth

The book covers both online and offline strategies, so for e-commerce stores, some of the content might be irrelevant. In addition, some of the content is slightly outdated and needs to be updated.Regardless, it’s a great book for newbies or even seasoned marketers as it’s well structured and easy to follow.

As a startup founder looking at various marketing options it's hard to find real world examples of what works. This book is simply the best, nothing like it available at the present time. The authors have been there, done it and got the t-shirt and the number of real world examples from well known startup founders that they have interviewed is really impressive. If you are starting or have started an internet business you can't fail reading this, it really is a great read.

I wanted to lesrn more about this magical method called growth hacking this book was recommended by the head of growth at uber and i was blown away briliant must read for any entrepreneur and marketing expert ....

I am a doctor venturing into tech space, this book is like a step by step guide on various ways of marketing strategies. Very impressed and highly recommended

I bought this book by accidentally mistaking it for Traction by Gino Wickman which is a very different and much better book.Regardless, I did read this book and felt that it was pretty poor. It's maybe useful for the first time start up tech founder but I found that much of it was only relevant to a small subset of businesses and was focused on digital trends quickly go out of date based on the speed of change.