Hidden Persuasion: 33 Psychological Influences Techniques in Advertis
Product ID: 276452980
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Visual messages are omnipresent in our daily life. They are constantly attempting to persuade us to buy, learn and act. Some are more successful than others in influencing our behavior and choices. What is the secret power of these messages? How do they succeed in changing our behavior? This book analyzes advertising beyond the persuasive power of the imagery itself. It explains the psychology behind 33 effective influence techniques in visual persuasion and how to apply them. The techniques range from influencing essentials to more obscure and insidious ones. The reader will gain deep insights into how visual means are constructed to influence behavior and decisionmaking on an unconscious level. All techniques are supported by rich visual references and additional information on the psychology of behavior change. This publication is not just an eye-opener for professionals and students in the communications and design field, but also for anybody who wants to understand how our behavior is influenced unconsciously by advertising, social campaigns and governmental messages. The book is co-authored by leading figures in social infl uence and visual persuasion. It is designed as an accessible modern reference book for creating and understanding persuasive visual imagery. It will open your eyes, we promise!
| Dimensions | 17.02 x 1.91 x 23.11 cm |
| Edition | Reprint |
| Isbn 10 | 9063695314 |
| Isbn 13 | 978-9063695316 |
| Item Weight | 1.05 Kilograms |
| Language | English |
| Print Length | 192 pages |
| Publication Date | 15 April 2019 |
| Publisher | BIS |
User
basic of advertising/marketing persuasions
basic of hidden advertising/marketing persuasions
User
Quick quide with lots of examples.
It's a good resource and fast reference to advertising approaches and marketing techniques. To the point and easy to read. Touche's on the main points and then moves onto the next. ( not in very depth, there are other books)
User
Must have für Marketing Experten
Hidden Persuasion sammelt die besten Techniken zum Beeinflüssen der Käufer. Sehr gut gemacht, allerdings gab es einige Tippfehler. Die 50 Euro Proofreading hätte man sich nicht sparen sollen, vor allem weil das Buch sehr hochwertig gedruckt ist. Absolute Empfehlung!
User
Solid.
If you pick this up at a store and just flip through it, alot of the influence chapters seem like 'duh' moments and suggestions, (for example, sex sells) and if that's all you get out of it you'll be missing alot of value. For me, the value of the book was revealed when I was re-designing my company's website and coming up with advertisement banners - having all the main influences, examples, and a walk-through on how they work and why really helped me crystallize the value of my brand and bring to the surface (and to the eyes of my customers) some of the influences in the book I had basically otherwise overlooked. I also now more consciously incorporate these influences when talking to wholesale customers. Overall well worth the money for this book. Oh, it's also beautifully designed, hardy hardcover with thick pages, if you're into that sort of thing.
User
Nice Information and Nice Read
Very cool book. Clever writing that's clear to understand and not too wordy. It's already gotten me re-thinking the way I approach selling myself in a few ways. Nice.
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