Pretty Frank Baking Soda-Free Deodorant Stick, Charcoal Seaside (2-Pack)

I am extremely pleased with this natural aluminum-free deodorant. Finding a natural deodorant that actually works throughout the day can be challenging, but this one exceeded my expectations. The formula goes on smoothly, feels lightweight on the skin, and provides reliable odor protection without irritation. I also appreciate the use of natural ingredients and the fact that it is free from aluminum, making it a great option for those looking for a cleaner personal care product. The scent is pleasant without being overpowering, and it keeps me feeling fresh throughout the day, even during busy schedules and light workouts. Unlike some natural deodorants I've tried, this one doesn't leave a sticky residue or feel heavy after application. It absorbs well and remains comfortable for hours. Overall, this deodorant offers an excellent balance of effectiveness, quality ingredients, and skin-friendly performance. It delivers dependable odor protection while maintaining a natural formula, making it a product I feel good about using every day. I would definitely purchase it again and highly recommend it to anyone looking for a high-quality aluminum-free deodorant.

Better than Native and Lume. This stood the test of our recent camping trip and a nature hike. Smells good, but also really mild. No sensitivity issues or staining that I've noticed. Just swipe on and rub it in a bit. Lume wasn't even lasting me for half the day. I'm super happy to have found this one!

I'm a man, and I think it's a great, low-key deodorant for men. It has a nice, mild and relaxing scent that smells a bit like a campfire near the ocean (like a bit of charcoal and moist salty air), with no cologne or perfume-like smell. The deodorant protection actually lasts for 2-3 days, and the smell is faint but consistent across that time. No skin irritation at all. It is clearly a really well-made product, and I think can be used by both men and women due to the mild outdoorsy scent, which is uncommon for deodorant. I highly recommend it really to anyone, and plan to buy it again.

Update February & June 2025: The Pretty Frank deodorant has continued to be my favorite natural deodorant and in the 1.5 years of using it, I haven't had any negative reaction to it! Best deodorant I've found. I came back to order moren but now all scents are "currently unavailable." ** The founder has embarked on a new deodorant product called Purefill. Environmentally friendly, new scents, refillable container. I'm on my first pod of it and find it to be comparable to Pretty Frank.** I love Pretty Frank! Review For the Orange Vanilla (Aug 2023): Smells really good! But product had melted a bit during shipping, so exterior was oily. Also, container shows damage (see pic); not sure what that's about. Product had to have been damaged prior to shipping, as there's no narks on the bubble wrap bag they were in (pack of 2) or on the exterior bubble wrap Amazon package. Despite being a Prime member, shipping took 4 business days, not the promised 2 business days. Shame on Amazon for their continuing lack of upholding their end of agreements for Prime members! P3 seems to be a good company, and in the future I'll order directly from them for their fine products. UPDATE for Woodlands: 24 Aug 2023 This deodorant does work well! We had an unusually hot summer [90F +] and the Pretty Frank "Woodlands" kept me from reaking. The ONLY drawback is how long it takes for Amazon to ship the product: it takes them roughly 2-3 weeks before sending an in stock, Prime shipping order! Because of this long delay, I tried another carefully selected natural deodorant.... Pretty Frank was better by far! It kept body odor away & has a light, pleasant scent (I love the Woodlands, which is now out of stock, even on the official website). Best-- I've had zero negative reaction. Yay! So, despite the long shipping wait, I've ordered more (the Orange Vanilla, because Woodlands is out of stock), because the other brand I tried....eww!I ~~~~~ Update after 1 month+ daily use (June 2023): I am very pleased with this deodorant. No negative reactions & it does help control body odor (underarms), which I recently got a full confirmation on when I missed using it one day. Recommend trying it. ~~~~~ Original Review: The big name of "72 hour odor control" stopped carrying my preferred scent. I'm extremely sensitive to products, even ones that claim to be "natural." I'm a mid-40s obese woman on corticosteroids, which means funky smelling & sometimes quite powerfully malodorous (hormones!). So I didn't have huge expectations for Pretty Frank "Woodlands" scent deodorant. It works okay, given the above statement. I am usually at home (because I'm disabled), but I don't like smelling body odor, not even mine! The Pretty Frank "Woodlands" deodorant is lightly scented (again, I'm extremely sensitive, so this is a key point), with an earthy-spicy scent. It goes on fairly smoothly. I am extremely glad it doesn't have baking soda (which can cause alkaline burns), and it seems to use arrowroot for it's primary ingredient. So far, using it daily for a couple of weeks, I have had no negative reactions to Pretty Frank. The scent doesn't overpower & it does dissipate fairly quickly, which is fine, because the odor control is in the other ingredients. Now that summer weather is here, the true testing of Pretty Frank deodorant will be put into high gear. I have hope that "Woodlands" scent will help me be not repugnant smelling! I like the scent, and it's been a mostly effective deodorant. I'm not the easiest person for a deodorant to get along with. 😄 Happy with it so far.

Excellent deodorant after having used Native, Lume, Squatch, and and many other brands this is the only one that has worked!!! Charcoal Seaside combines the power of lemons, along with charcoal, and it lasted all day without any odor. Usually, I have to reapply at least once to twice per day with any of the other brands.

I had been using this product since the Primal Pit Paste days...Unscented. A couple of orders ago, I noticed that when I opened the new stick, it smelled a little like Play Dough. I applied it to my pits, and then it smelled a lot like Play Dough, but I was late for work and went with it. People at work, said they were smelling something weird. I came home, and took off my shirt, and the pits of my shirt reeked of Play Dough (I've washed that shirt a few times now, and the pits still smell like Play Dough; my shirt is ruined). So, to continue...I thought that stick of Deodorant must have been from a bad batch, or something, because I had been ordering this product for years now, and it always worked fantastically. Long story, short, I ordered it again, and again, the same pungent Play Dough smell; I had to shower again. They must have changed their recipe. Don't they smell how bad it is, now?...Awful! 👃😣 Anyhow, after many years, I divorced myself from Primal Pit Paste / Pretty Frank.

The smell is nice and the deodorant holds up for a long time BUT the consistency is thick and does flake a bit. Will also transfer to your clothing. You would need to do the most gentle swipe to prevent transfer.

I got a rash that turned into an allergic reaction from NATIVE DEODORANT… it’s been months since I could wear deodorant. All the healthy brands broke me out still because my skin was sensitive due to the allergic reaction. This is the only one I could use after months of healing. I still only wear deodorant if I absolutely have to for now. I never had sensitive skin but this stuff hasn’t broken me out once.