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Physicians Formula Butter Believe It! Foundation + Concealer in Fair is a dermatologist-tested, oil-free liquid makeup that combines a luxurious blend of Murumuru, Cupuaçu, and Tucuma butters. Its creamy, weightless texture melts into skin delivering buildable, long-lasting coverage with a natural satin finish. Designed for all skin types, it nourishes while providing medium to full coverage without feeling heavy or cakey. This cruelty-free formula is perfect for professionals seeking a radiant, polished look that lasts through busy days.





















| ASIN | B08RS5GBC1 |
| Additional Features | Not Tested On Animals |
| Age Range Description | Adult |
| Best Sellers Rank | #191,807 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #649 in Concealers & Neutralizing Makeup #1,535 in Foundation Makeup |
| Brand Name | Physicians Formula |
| Color | Fair |
| Container Type | Tube |
| Country as Labeled | Mexico |
| Coverage | Light |
| Customer Reviews | 4.3 out of 5 stars 698 Reviews |
| Finish Types | Natural |
| Item Dimensions | 10 x 2 x 2.7 inches |
| Item Form | Liquid |
| Item Weight | 0.04 kg |
| Manufacturer | Markwins Beauty Brands |
| Manufacturer Part Number | 100683.601_XL |
| Material Type Free | Oil Free |
| Model Number | 100683.601_XL |
| Number of Items | 1 |
| Package Information | Tube |
| Package Type Name | Bottle |
| Product Benefits | Nourishing |
| Recommended Uses For Product | Concealer |
| Skin Tone | Fair |
| Skin Type | All |
| UPC | 044386117556 |
| Unit Count | 1 Fluid Ounces |
S**Y
So Good!
Love this! Great foundation at a very reasonable price. This was on sale, off an already good price. After reading the reviews, I thought, heck can't really go wrong. If I hate it I haven't really lost much. Surprise, I love it! I think I got a shade too light for me, but that's okay. I'll come back and buy the next shade up, and mix them together, as the price is so good. I have mature skin, and have a 50 dollar bottle of foundation that doesn't look as good on as this one. Great coverage, a little goes a long way on application. Applies nicely with a blending brush. I put this on right after receiving it, and it's been about an hour, and so far hasn't settled into fine lines or creases. Feels nice on my skin. Not a really dewy look, a bit more matte, but not so matte that it looks flat, or powdery. Doesn't feel sticky on the skin. Thick texture but blends well. This arrived in one day! I'm very happy I took a chance with this purchase.
C**L
TAKE ALL MY MONEYS!
I have been on a hunt for the most natural skin like yet full coverage foundation/concealer and this by far as blown alllll my expectations out of the water! I have experimented with many products over the years to find products that work with my dry as F skin and never have I found a product such as this one. And especially in a two in one! Usually my undereyes crease like a mug and I just started to accept that maybe this is just my life now, looking like the crypt keepers sister.. but as soon as I applied even the smallest of product I instantly noticed the full coverage pigmentation and its moisturizing qualities. At hour 3 I saw a little creasing around my undereyes but nothing a few taps your pointer finger couldnt correct. After 6 hours of wear I did notice more creasing but again nothing a little touch up couldnt fix, I honestly could of gotten another 5 hours at least with only a translucent and drug store setting spray. Now I am not the biggest fan of the coconut scent personally (never really have been a fan of scent products all together) but it does give you a "natural experience". The scent is light and does fade away after application but it is over all refreshing effect.
K**S
Best Foundation+Concealer combo ever!
I have been using this product for years now. Not only does this foundation help blur and conceal, it applies on my face so smooth. Like the label says Butter Foundation. It’s non greasy and it is a buildable coverage and I can save a step most days and don’t need any added concealer under my eyes. 46 years old and it sits great in those fine lines and wrinkles. I use a wet sponge for natural look. I start with my moisturizer and face primer and it cut the amount of product I needed to get my whole face done. A little goes a long way. Very happy customer and the price is better than Ulta and CVS. Shipped Prime *
L**D
Nice and lovely
This foundation has a lovely scent! It offers great coverage, and while the super white-ish color can make you look a bit ghostly if built up, a single layer creates a beautiful finish. It adds wonderful moisture to the face. Next time, I'll explore a darker shade to enhance my look even more! Because of the to light color I take one star. Would have taken two stars but the coconut smell elevated my experience to 4 stars
K**H
Butter Believe It! There is no comparison to discontinued The Healthy Foundation!
The overall coverage was just right with The Healthy Foundation Brightening Complex with the SPF that had better Ease of Use. The discontinued Healthy Foundation had an easy attached sponge-like applicator vs the pump on the Butter Believe It having a pump. Less control of how much you put on your face with overly thick coverage too easily applied, so you have to wipe it partially off. Plus, the pump gets clogged up, so you have to wipe that off as well! I really didn't need a combination Concealer! I just don't like the choice of colors as well as the Healthy Foundation! The other choice doesn't look any better either, so next time I buy a foundation, it won't be this brand that has changed what everyone loved! PHYSICIANS FORMULA PLEASE BRING BACK WHAT WAS DISCONTINUED IN FACIAL MAKEUP!
G**N
Love It!
Love it! If you like the concealer by itself you will love this foundation. Coverage is not to much but not to little just perfect everyday. You can build it up. Easy to blend. Color match is great. For the price I will definitely buy again.
S**.
Please bring this foundation back
The best foundation ever!! I love the way it looked on me and never looked dry or cakey like other brands do. I haven’t been able to find anything that beats this foundation! Please bring this back soon!
A**S
Too light, chunks up
I'm a natural red head and this is too pale for me which is honestly impressive. After 5 minutes of wear it migrates to... I don't know but it looks like I have scales on my face. Had to wash my face at work because it looked like I may be contagious.
M**E
I love Physicians formula
Super tolles Make up, dass sich für ein komplett look eignet egal ob als concealer oder make up look es lässt sich geschmeidig einarbeiten. Ich bin Fan von Physicians formula
M**A
Ottimo fondotinta!!!! Super consigliato!!!
Ottimo prodotto!!! Coprenza davvero ottima! Basta pochissimo prodotto per uniformare l’incarnato! finish matte, non segna e può essere usato anche come correttore. Consiglio: partire con poco poco prodotto e poi eventualmente aggiungere se si vuole un effetto naturale!!! Ma davvero ottimo
L**Y
Fond de teint masque
Fond de teint effet masque , étouffe tellement la peau qu'il donne des boutons, couleur vraiment clair , transfert systèmatique tâche vraiment les vêtements et surface de contact , je déconseille ce produit.
A**R
Great stuff
Better than a lot of expensive foundations I've tried. Sits well on the skin.
V**A
Ok
Muy buen maquillaje a muy buen precio
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