– All-Natural Plant-Based Pet Odor Eliminator – Pure, Powerful, and Completely Safe – 1 Gallon

As a multiple cat owner, there's no way to avoid one of the worst odors in the world: cat urine. PureAyre is the only product I've found that really does eliminate this odor. I've been using it for over 8 years now, ever since I witnessed the founder of the company at a home improvement show squirt it straight into his mouth to prove how safe PureAyre was. I bought a couple of spray bottles at the show and didn't have to wait very long for an opportunity to try it -- my 20 year old cat had peed on her sherpa pad bed again. I rinsed the bed, then heavily sprayed it with PureAyre. Like the instructions say, ideally you should leave it on to work its odor-killing magic until the object dries out. I was truly amazed when no cat pee odor was left! I tried to always have some on hand, even though it was very expensive then. When my latest cat arrived 3 years ago, she decided to mark her territory and outright pee on clothing and worst of all, my $4K nubuck leather couch (which she'd peed on repeatedly before it was discovered). Unfortunately I was out of PureAyre and back then the only way to get it in quantity was to mailorder from the company. In a panic I ran to the pet store and got Nature's Miracle and Simple Solution. After applying both the odor was actually worse, because it smelled like cat pee underneath the cleaning solutions. After this disastrous experiment, I called PureAyre and had them Fedex two gallons to me. I sprayed the outside of the non-removable cushions heavily, used a syringe to inject at least a gallon of PureAyre into the cushions, tipped the couch back, turned on some box fans to help dry it out and crossed my fingers. After 3 days, it wasn't completely dry but the cat pee odor was finally gone and my couch was saved. The important lesson to me was to always always always have PureAyre on hand. As I've become hypersensitive to the smell of cat urine, I now use PureAyre if there's even the faintest whiff of pee or puke, and to freshen up the litter boxes. PureAyre has a slightly herbal, minty aroma that doesn't linger.After many years of dealing with cats peeing on the bed and tearing my hair out, I'd like to share my strategy for dealing with this problem. Most important, the best insurance against worst-case scenarios short of having an airbed is to have a good waterproof mattress cover that's comfortable and doesn't make crinkly plastic noises. On top of my bedding, I always have a Mambe pet blanket which is fleece on both sides with a waterproof membrane in the middle. As a final topper I have a 100% cotton throw which further absorbs the pee or puke. Now when I come home to find someone's had an accident, all I usually have to do is scoop up the Mambe blanket and cotton throw and toss both into the washer (with some PureAyre in the rinse), tumble dry, and everything is squared away well before bedtime. I don't always sleep with the Mambe blanket or cotton throw especially when the weather's warm, but religiously keep the bed covered in this manner especially when I'm not there, when stuff seems to happen.PureAyre is not a disinfectant or even an effective cleaner by itself. It does one thing and that is to positively eliminate the nastiest odors in the air, and in areas and on things you can't put in the washer. The ideal procedure would be to use a cleaning solution (such as non-toxic Simple Green) if possible, thoroughly rinse with water, then end with an application of PureAyre, allowing time so it can fully "eat away" the odor-causing compounds. Believe me, I've tried competing products over the years in an attempt to save money (Nature's Miracle, Simple Solution, Urine Off, Anti-Icky Poo, etc.) and none can compare to PureAyre. If you need disinfecting power, an excellent and very safe disinfectant is a botanical one called Benefect that smells like thyme. Together these two great products tackle all of my tough pet and household conditions and always win.

Great product for clean up and safe!

NEW it has a very slight smell so you know its working. I bought the gallon size and after talking to someone from the company. It will develop a stronger smell as it ages. Refrigerate to make it last longer than the 6 month shelve life if opened. If closed it can last way longer. years. The smells will still go away. But not recommended to put into the air as it does have a smell that lingers for a bit.

One ounce added to laundry takes cat urine smell out completely. Tried everything I could think of. Only thing that worked. One bottle is enough for 128 loads it's a great value. Only about $.50 per load. Saved me several hundred dollars worth of clothes.

Disgusting smelling. Like the dried blood animal deterrent you put outside for rabbits. Has these nasty pink floating chunks all in it too. I’m past the return window and just went to use it today. Gross

This is the best enzymatic cleaner we've used. It does a good job with cat urine and doesn't rely on fragrance to deal with odor. Of all such cleaners, this one seems to have the mildest scent although it's still scented if you're sensitive to that. It does a good job with odor, I'd even say a very good job in places where the urine isn't heavy. Certainly not a magic solution that will eliminate all odor in places where a cat pees fairly frequently, but such a magic solution doesn't actually exist (short of replacing the floors). Spraying this cleaner without a mask on doesn't anger my airways nearly as quickly as all other enzyme cleaners (and most cleaners, period) do, so I feel like it's better for my old asthmatic kittyman (who is, and has always been, The Curious Urinator). This will be the only enzyme cleaner we'll be using for the foreseeable future.

I saw this product on Shark Tank and bought my first pack directly from the company, along with equipment that would allow me to spray down the whole house. The equipment was defective and leaked the liquid everywhere, but the company sent a replacement immediately. No problem since.I loved my first experience with the actual product and recently began buying them in 1-gallon sizes on Amazon. Unfortunately, my first shipment came with the product already leaking into the box. I had to return it and waited for my replacement. Strangely, the replacement never came. The shipment was said to have been delivered, but the box, which contained another order-item, missed the PurAyre entirely. I reported the missing item to Amazon, tried to find out what happened, and have had no luck. I will order it again.The product itself is usually very effective. As it instructs, it needs time to break down the source creating the smell. As such, you have to leave it soaking on the spot affected and can't simply wipe it up immediately. With odors (like mildew, cat/dog urine) in cloth, this product is amazing when combined with detergent and the washer-dryer. I have never had to wash clothing, towels, bedsheets, couch covers more than once. With hard surfaces, this product needs multiple application. It is very easy to run low on this.Also, this product is truly natural and safe, which is very important if you have children, dogs, or cats in the house. On Shark Tank, the inventor sprayed the liquid into his mouth to demonstrate that it can even help with bad breath. The smell of the liquid, when sprayed, is a strange minty smell that isn't pleasing, but it disappears.Unless I somehow find an even more effective and equally natural product, I will always have one of these ready in the house.