American Crew Men's Hair Styling Gel, Firm Hold, Non-Flaking, 8.4 fl oz

This review is for American Crew Firm Hold Styling Gel:I have been a happy customer of American Crew Gel for 10+ years. I have tried all different kinds of hair gels, in different price ranges, & this is the one I keep going back to time & again. I have thick hair, & this works well for me, & does not dry or flake. I like that it is alcohol free.Smell: it has a slight smell, almost like a men's cologne. Not overpowering & doesn't linger. The smell is noticeable mainly when you are squeezing it from the bottle. After its applied, & throughout the day, there is no smell at all.Hold: Just as it says- firm hold. Hair does not move & adjust the amount you need for desired stiffness. A little goes a long way- this gel is thick.Wearability: This lasts all day for me, without flaking. I apply it after washing/drying my hair in the morning & it lasts thru out the day- same great hold as the morning all day long, without having to reapply.Difference between formulas: I've purchased the light hold & firm hold. I prefer the firm hold because I use less product to get the desired result. Both had similar smells when applying, & are similar consistencies. Both are good quality gels.Size: I like buying the 33.8 oz bottle. This size bottle typically lasts a few months, & it is more economical to buy the bigger size. I've found the best prices here on Amazon so far. What I usually do is if I see a great deal on it, I will buy a few, then will be all set for a year+. They don't go bad, & when you find a bargain, buying a few extra will save you money in the long run, especially for a product you use daily & have been using for years. For comparison, my local large beauty retail chain sells these for $33. I've purchased them online for up to 46% off discount.Can women use this?: Yes, Sure. Even though it is marketed for men, women can use it to. The initial smell smells like it should be just for a man, but as mentioned earlier, the smell goes away after applied, so a woman could use it if she needed to. If she ever runs out of her brand of gel, she could definitely use this one if she wanted to.This is a really great hair gel. I give it a solid 5 stars & will continue to purchase.

My stylist was using this hair gel when I got my last haircut. I loved it, went straight home and ordered some, along with their shampoo/conditioner. Smells great and holds hair nicely, I like it much better than a spray hair spray, recommended!

Best gel for the price.

Great value. Extra hold. He uses it ALWAYS. Good quality. No smell. Can’t still comb your hair. No excessive dryness. He loves it.

I have short hair and this is a perfect product. Not sticky, holds hair well and more importantly doesn’t cause achne. I had a few other ones that did

This is my favorite hair gel. It is a high quality product. It lasts all day. It has a nice consistency and scent. The gel isn't super thick which makes it easier to apply the gel. It doesn't cause your hair to be overly shiny. It washes out easily. The product used to come with a pump to make it easier to get out of the bottle, but it appears that is no longer the case.

Favorite gel. Long lasting and looks slick.

Great product that works well. I recommend this product.