







💜 Keep your blonde bold and brass-free—because your hair deserves the VIP treatment.
Nexxus Blonde Assure Purple Shampoo is a keratin protein-infused, salon-crafted formula designed to neutralize brassy tones in blonde, silver, and platinum hair. Featuring violet pigments and a PROTEINFUSION blend, it brightens and strengthens hair while maintaining color vibrancy for up to 40 washes. Ideal for professional-level color care, it leaves hair shiny, smooth, and resilient without weighing it down.









| ASIN | B07M9WGY9R |
| ASIN | B07M9WGY9R |
| Best Sellers Rank | #91,300 in Beauty ( See Top 100 in Beauty ) #4,174 in Hair Shampoos |
| Customer reviews | 4.5 4.5 out of 5 stars (3,429) |
| Date First Available | 7 May 2019 |
| Item model number | 605592005893 |
| Item model number | 605592005893 |
| Manufacturer | Unilever |
| Manufacturer | Unilever |
| Product Dimensions | 4.95 x 7.62 x 20.96 cm; 273.97 g |
| Product Dimensions | 4.95 x 7.62 x 20.96 cm; 273.97 g |
| material_composition | Keratin Protein with Violet Pigments |
J**G
Blonde hair requires the use of purple shampoo a couple times per week to avoid looking brassy & Nexus Blonde Assure protects & keeps my blonde hair looking healthy and free of any unwanted brassy or orange tones. I'm picky about my hair products and I refuse to buy anything that isn't sulfate free and Nexus offers a quality product and it's at a very competitive price. The bottle isn't very big but I don't use it daily so I think that it will last enough to justify the $20 price tag. The scent is great and I this shampoo definitely leaves my hair looking very shiny and clean. Nexxus just out performs others. Some purple shampoos have left my hair very dry & brittle but this one leaves my hair feeling very soft. I'm very satisfied with this purchase.
T**K
Dulled the yellow somewhat but not as well as the reviews had led me to believe.
M**S
LO UTILIZO CON EL CABELLO EN SECO PARA MATIZAR MI BALAYAGE.... ME ENCANTA
J**3
This conditioner really helps tame the frizzle grays I have, and keeps my hair looking more silver than dull! Great product!
A**A
I grabbed this shampoo to maintain the cool shade of my blonde and super fine hair—love how it cleans out buildup after pre-washing with regular shampoo to remove oils, hairspray, and dry shampoo. I leave it on for a few minutes in the shower, and it scrubs away residue without drying my strands, thanks to the gentle formula. Downside: Doesn’t give my hair a super strong cool tone, though maybe I need to use it more often for that effect. Used it every 2 weeks
Trustpilot
2 months ago
1 month ago