Clairol Natural Instincts Demi-Permanent Hair Dye, 5 Medium Brown | 1 Pack

Excellent color that lasts

One of my favorite hair dyes. I've been using this for about a decade now and I refuse to use anything else. My favorite part about it is that it gives you a very deep and vibrant color right off the bat and over time it fades out to a lighter, more natural looking color, but never becomes dull. The application is quite easy, you just put it on and wait 15 to 20 minutes and washing it out is a breeze. I constantly cycle between this color and one step darker.

Love this colour, although this was one of the older boxes sent so it was great. It's the newer boxes I've had issues with. They've all seamed to be mixed incorrectly from the factory process. So I keep using hoping to get the outcome that's meant to be correct colour.

More natual and way cheaper way to enrich shine and colour to my aging hair :) I put on for shorter time - 5 mins, and it gives partial grey coverage that looks as natural as if i'd paid 200 and say for hours getting lowlights - without costing a fortune. It washes out after about 7-8 weeks - and washes out gradually without any roots line down the part - Plus it's more natural - The only thing is (IMO) they should reduce the amount of conditioner, you only need a little bit (it's quite smelly too but c'est la vie, i have reactions to fake perfumes but this is bearable) and then I like to switch to my own natual smell free conditioner. All that conditioner seems like a waste - I end up giving it away.

Natural looking color, gradually fades, no damage. Smells so much better than typical dyes. It is quick and easy and your hair is left feeling and looking healthier than before. And it comes with a fairly large tube of a wonderful conditioner that you use once a week in between touch ups. I refuse to use any other dyes. And it leaves my hair healthier than the salon ever did, plus costs hundreds less.