Value Proposition Design : How to Create Products and Services Customers Want (Strategyzer)
Product ID: 253684811
🌐Access to exclusive online companion
📘Proven methodology for value propositions
🧩Includes Value Proposition Canvas tool
€ 74.73
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Description
🚀 Unlock the secret formula to products customers can’t resist!
- DATA DRIVEN DECISION MAKING - Avoid costly product flops by testing and validating ideas before launch.
- GLOBAL BUSINESS ENDORSEMENT - Trusted by industry giants like MasterCard, LEGO, and Coca-Cola for innovation success.
- VISUAL PRACTICAL FRAMEWORK - Leverage the stunning Value Proposition Canvas for clear, actionable insights.
- MASTER THE ART OF VALUE CREATION - Learn to design irresistible products and services that customers truly want.
- CONTINUOUS LEARNING COLLABORATION - Exclusive online resources and peer community to refine your strategies.
Value Proposition Design by Osterwalder et al. is a bestselling, practical guide that teaches professionals how to create compelling products and services using the Value Proposition Canvas. Paired with an exclusive online companion, it offers proven tools and methodologies embraced by global corporations to design, test, and manage value propositions that align perfectly with customer needs, reducing costly failures and driving business success.
Specifications
| Best Sellers Rank | #26,295 in Books ( See Top 100 in Books ) #39 in Business Research & Development #50 in Industrial, Manufacturing & Operational Systems #69 in Small Business |
| Customer reviews | 4.6 4.6 out of 5 stars (2,067) |
| Dimensions | 23.88 x 2.29 x 19.05 cm |
| Edition | 1st |
| ISBN-10 | 1118968050 |
| ISBN-13 | 978-1118968055 |
| Item weight | 771 g |
| Language | English |
| Print length | 320 pages |
| Publication date | 30 October 2014 |
| Publisher | Wiley |
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