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✨ Cover roots like a pro, anytime, anywhere!
COLOR WOW Root Cover Up in Medium Brown is a revolutionary, award-winning mineral powder that instantly conceals grey or dark roots with a natural, multi-dimensional finish. Its water- and sweat-resistant formula lasts until shampooed out, offering a mess-free, precise application that fits perfectly into the busy lifestyle of modern professionals. Paraben-free and free from wax and dyes, it’s designed for all hair types to maintain vibrant color between salon visits.





| ASIN | B00FYSZDQ4 |
| Best Sellers Rank | #6,477 in Beauty ( See Top 100 in Beauty ) #13 in Hair Mascaras |
| Brand | COLOR WOW |
| Brand Name | COLOR WOW |
| Color | Medium Brown |
| Colour | Medium Brown |
| Container Type | Box |
| Customer Reviews | 4.2 out of 5 stars 16,973 Reviews |
| Full Cure Time | 7 Days |
| Global Trade Identification Number | 05060150185434 |
| Hair Color Permanence | Permanent |
| Hair Type | All |
| Hair type | All |
| Item Form | Powder |
| Item Weight | 0.01 Pounds |
| Item form | Powder |
| Manufacturer | Federici Brands |
| Manufacturer Part Number | CW543 |
| Material Features | Long-lasting and smudge-resistant |
| Material Type Free | Paraben Free |
| Model Number | CW543 |
| Number of Items | 1 |
| Package information | Box |
| Product Benefits | Long lasting, natural looking coverage of roots |
| Product benefits | Long lasting, natural looking coverage of roots |
| Recommended Uses For Product | touching up roots, maintaining hair color between salon visits |
| Suitable Hair Color | Medium Brown |
| Unit Count | 1.98 Grams |
M**A
Perfect
The product met my expectations
G**E
recommended to purchase
What you see is what u get - recommended to purchase
D**A
It works but if you have black hair go for the black color
This is a great concealer, I had reviews about the dark brown color being ok for black hair but is not, I’d get the black color and write another review. Overall it stays on the hair has good coverage it does not stain everything the brush has 2 sides to cover larger and smaller area.
E**N
Good cover
Good cover , can be used for covering white hair or give the impression of thicker hair
S**H
Not satisfied at all.
Unfortunately I received a broken one and it was not usable so I can’t say how it was .
A**A
Decent product but application was a challenge
Product worked fine but found it difficult to apply
H**I
Deteriorated quality
This used to be good. Now its like a cheap eyeshadow. Color is not what it used to be and seems the formula changed as well. Doesnt last till you leave home even. Dont bother with it.
A**D
Not worth it
Not worth the money. There is not enough pigments to actually cover darker roots. What a joke
A**Z
Good but $$
Best cover I’ve tried so far wish it was a bit cheaper
T**S
High Quality
I appreciate that I can avoid spraying harmful chemicals on my head to cover up my roots in between colorings. From my perspective, it works well for light brown and dark blonde hair colors. It is easy to apply, stays on until washed (watercolor), and doesn’t have a sticky or waxy feel to it. Since one only needs a little to cover the roots, I suspect it will last quite a while. I’ll update this post once I know. I will purchase this product again.
A**R
Bra produkt
Perfekt
M**Y
Great product
This product is very good and have used it for years. I use dark brown and it is dark brown and covers grey hair very well. Even though I use the applicator provided to touch up roots on larger areas, you can easily use a smaller thinner brush tool for your temples and even your eyebrows. It works really well for eyebrows with no smudging, using it lightly and to fill unless you want a thicker heavier look, the choice is yours. Easy to remove and reapply if you go wrong too. Will stay on until washed off.
C**E
Tolles Produkt, absolute Kaufempfehlung
Wenn es möglich wäre, würde ich diesem Produkt gerne 500 Sterne geben! Ich kann dieses Produkt uneingeschränkt empfehlen. Seit mehreren Jahren muss ich alle 3-4 Wochen den Ansatz nachfärben lassen, bei dunkelbraunen Haaren sind die grauen Haare einfach zu sehr sichtbar. Bereits nach 3 Wochen ist der Ansatz schon so sichtbar, dass ich zum Friseur gehen könnte. Um die Kopfhaut (und den Geldbeutel) zu schonen quäle ich mich aber meistens noch durch die vierte Woche und gehe dann erst zum Färben. Mit diesem Produkt ist das alles kein Problem mehr. Ich habe es bereits mehrmals ausprobiert und bin begeistert. Mit dem Pinsel ist das Puder gut aufzubringen, oben am Ansatz, aber auch seitlich und am Pony. Ich habe dunkelbraun genommen, der Farbton pass perfekt zu meinen Haaren und deckt super ab. Einmal alle 2-3 Tage bzw. nach dem Haarwaschen reicht aus, die Farbe des Puders läuft auch bei leichtem Regen nicht aus dem Haar. Im Urlaub hatte ich einen weissen Hut auf, auch dort war keine Verfärbung zu sehen. Alles in allem also ein tolles Produkt!!!!!
Trustpilot
3 days ago
1 month ago