JoicoDefy Damage Protective Shampoo | For Color-Treated Hair | Strengthen Bonds & Preserve Hair Color | With Moringa Seed Oil & Arginine

Bought it because my hairstylist used it (she usually uses a different brand of shampoo for color-treated hair) and I loved the smell. Then over the next couple days I loved how clean and soft my hair was. This shampoo is worth the cost - unlike other shampoos for color-treated hair, it does NOT make my fine hair so soft that I can’t do anything with it. It also lathers up very nicely and rinses well. My hair is just above the shoulders (and fine, but there’s a good amount of hair) and I need only a quarter-size portion tops for a rich lather that covers the whole head and back of the neck. So glad I decided to buy this!

This shampoo is very good. The smell is wonderful. It has a nice, clean scent and helps maintain my color treated hair.

Absolutely love this product! I’ve been swimming a lot this summer and this has definitely revived my hair from all of the chlorine! Definitely purchasing again!

This is my preferred shampoo. I don’t deal with frizz too much but I feel like this helps anyway. It lathers well, I like the scent, and it doesn’t give me dandruff, which I find tends to happen when I use any shampoo labeled as “moisturizing”.I usually try to try new shampoos but I returned to this one because it is reliable for me.

I have been using this for years now. Love it and love how it makes my hair soft.

Love this brand and their products in general they work wonders for my hair however it came frozen but they spent the night in the delivery truck so they froze and kind of exploded and I had to thaw them in warm water it did work it smelled normal and the texture was fine so it getting frozen didn’t ruin it and I was able to use but yeah that kind of sucked but worth it also the price is sooo expensive but it is a good product

Used it for almost a year & omg it is my favorite shampoo. My hair feels alive & it also smells really good!

Obsessed with this line from Joico!I have thick, coarse hair and the shampoo and conditioner improved the texture and the overall manageability after just one use.