PureologyStrength Cure Shampoo - For Damaged or Color-Treated Hair, Strengthens & Prevents Breakage, Seals Split Ends, Vegan & Sulfate-FreeCradle to Cradle CertifiedCradle to Cradle CertifiedCradle to Cradle Certified

I’ve been using Pureology Strength Cure Shampoo for over two years now, and it remains one of my holy grail products for maintaining healthy, blonde-dyed hair. This sulfate-free, vegan formula leaves my hair feeling soft, smooth, and noticeably shinier. I’ve experienced no scalp irritation, even with consistent use, and it’s gentle enough for sensitive skin.This shampoo truly delivers on strengthening and preventing breakage—my ends feel more hydrated and look less damaged. It lathers well for a clean rinse without stripping my color. I’ve reordered several times and will continue to do so. Highly recommend for anyone with damaged or color-treated hair looking for a professional-grade product!

This pureology line is still hands down one of the very best hair care lines on the market for dry damaged/color treated hair. It’s very luxurious and makes your hair feel super soft, smooth and healthy plus they smell amazing!!! My only complaint is that I wish these bottles were a little bigger for the price. They are pretty expensive but work very well! I try to always buy them during sales. Definitely highly recommend!!

It’s the first time I’ve used the Pureology Strength Cure shampoo and the conditioner and I love it. Could tell a difference in my hair immediately So soft and easy to style. Not weighted down. No frizzies. Always been happy with Pureology products, they are a little pricey but I’ve learned to watch for the sales! And the conditioner smells AMAZING!!!

Perfect travel size. Smells amazing and leaves hair soft and shining.

Love this shampoo and conditioner

My hairdresser recommends these products and I use them at home. They are a little more expensive making the value dependent on what you are hoping to achieve. I'm struggling with excessive loss right now and have been to dermatologist and have labs and stuff and nothing seems to be helping right now. Even this shampoo. I have color treated hair (bleach) and using this my hair is really soft still even when most of the time bleach hair feels a certain way, mine does not. this keeps my hair in pretty good shape and doesn't cause dryness for me. I get a few tangles still but I also have very fine hair. It is a little heavier than some shampoo's out there and it smells pretty good. The smell will stick with you for the day and until I wash it the next day or so I can still smell it. It is not over powering at all though. It doesn't seem to be helping with the strength of my hair though as advertised. My hair will still break sometimes and it's falling out right now. Maybe pre menopause IDK.. but I was hoping it would help with the breakage. For my hair right now it's not solving my issues, but it could be me as everyone is different.

Literally my favorite shampoo! Keeps my hair thick and healthy. It smells fantastic! Yes it is a pricier shampoo, but I think it is well worth it for the quality! I will never switch and was so happy to see it included in prime day!

My favorite shampoo and conditioner brand! Works so well and smells amazing. Great for damaged/bleached hair