Strength Cure Blonde, Purple Shampoo, Restore & Tone for Brassy Blonde Hair, Vegan Formulas, Sulphate Free for a Gentle Cleanse

Great shampoo

Kept the hair colour nicely

I've tried a few silver shampoos to mixed results, often causing a short term blue or purple tone to the hair. But this product is different. After one usage the most bleached part of my hair was instantly more blonde. The roots, which have been bleached less, still had warm midtones. A 2nd application following day focusing on the roots restored their blonde too.ABSOLUTELY BRILLIANT PRODUCT!!!

Makes my hair feel lovely and keeps it fresh

BrilliantSmell:GorgeousShampoo quality:Excellent

Its strange colour but it works. I have blonde hair and keeps the highlights over lock down in tip top shape!

Nice smell. Makes hair soft

Like the smell.. but still not as good as the range they discontinued:-(

Absolutely a step up from the previous purple shampoo I was using, that would only moderately tone and left my hair feeling dry.I'm seriously pleased with this. It's sulphate free, so it leaves my hair feeling exceptionally soft, almost like if I were bathing with a water softener installed in my house. There's no oily or greasy residue and I feel fine to keep styling my hair a day or two after washing.I have naturally dark blonde hair with a lot of natural red. I colour it lighter (medium blonde with lowlines) with an ashier tone, and I notice this has been doing great work in maintaining the tone and keeping my natural brassy colour at bay. I usually leave it on my hair about 5 minutes in the shower to really try to make it work. I also find I don't need to require too much to wash my long hair - a bit goes a considerable way.No staining on my tub, my facecloth, or even my microfibre shower curtain. It comes right off without issue for me, even if it was dried on. No staining on my hands or skin either, and I am very pale in winter!If I had any comment it's I'm not the biggest fan of the scent. My previous shampoo is inferior in other ways but smelled nicer. This is a bit strong in the shower and has sort of a chemical way of the smell, though it's not unbearable by any means - just not my favourite. It does mute a lot on your dried hair and the scent warms and relaxes considerably.But I am sold overall on this!

I really like this shampoo. I have hard water, so blonde shampoos don’t always work as well for me, but I’ve been happy with this one. I use it about twice a week and usually leave it in for around 5 minutes before rinsing. It helps keep my blonde looking brighter and I haven’t found it too drying. I don’t think you need to use it every wash to see a difference. I’ll definitely keep using it.

It’s a great purple shampoo, great brand and does leave my hair looking better after ria use it. I only use it once every 2 weeks

I have purchased Pureology Purple Shampoo a few times. My hair feels smooth after washing. The colour of my hair also remains the same as if I just got back from the salon. It really helps to tone down the brassiness. Even though it's a bit expensive, I love the product because it works perfectly!

Love this product. Been using for years