

💃 Turn heads with every shimmer—be the bold Bordeaux everyone envies!
L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color in 56 Brilliant Bordeaux delivers a vibrant, long-lasting auburn brown shade with 3X shimmering highlights. Its innovative formula includes a Power Shimmer Conditioner that hydrates hair, ensuring rich color without damage. Designed for 100% gray coverage and inspired by cutting-edge fashion, this at-home hair dye offers salon-quality results that last over 6 weeks.






| ASIN | B004INCW88 |
| Batteries | 1 P76 batteries required. |
| Best Sellers Rank | #384 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #6 in Hair Color |
| Customer Reviews | 4.4 4.4 out of 5 stars (51,441) |
| Is Discontinued By Manufacturer | No |
| Item model number | 071249230077 |
| Manufacturer | L'Oreal Paris |
| Product Dimensions | 2.8 x 3.6 x 6.6 inches; 8.1 ounces |
| UPC | 071249230077 |
C**E
Hot Chili (YAY)
Wow!! This stuff is incredible. I was using feria in the blood moon shade forever but it was frying my hair due to the need to frequently redye to freshen my red. This color (hot chili) felt like a new formula that was so much gentler on my hair but delivered a gorgeous rich red that was consistent from my dark brown roots to my previously colored hair. It also gave me 100% grey coverage. I used this about 5 weeks ago and my red is still going strong, though I do use a color depositing conditioner every couple of weeks to freshen my color up. Strongly recommend!
E**Z
Hair dyeing for beauty
This haird product not only covers up the gray hair beautiful. It as well gives it a nice shine and volume to it that last over 6 weeks.
J**J
Beautiful color
I received a lot of compliments on this color. It was a little dark at first but faded nicely after the 2nd wash.
B**E
Not for gray or highlighted hair
I called the L'Oréal hotline, excellent hair customer service. I thought the wrong color was in the bottle as my hair is darker than before. The agent was excellent. It will darken gray hair and my gray is now dark brown. She also said it will darken any previously lightened hair color. Sure enough, fine print on the box says “extreme lightening for darker hair. Lifts to 3 levels.” The box also says in super fine print “not recommended on predominantly gray or heavily highlighted hair.” This was not on the Amazon description. She recommended not lightening my hair with other products for 4 weeks. She recommended washing with Head & Shoulders several times. However, it might only lift from my white/grey hair and not the previously lightened hair.
W**Y
Love this hair dye!
I absolutely love this L’Oréal hair dye. What really impressed me is that it works beautifully on natural black hair without any bleaching. The color comes out as a soft, subtle red, and it looks especially gorgeous under sunlight — very natural and shiny, not too bold. It also doesn’t feel overly damaging to my hair. My hair still feels smooth after coloring, which is a big plus for me. I’ve repurchased this dye many times from different places because it’s been so reliable. Recently I saw it on Amazon at a discounted price, which was such a great deal, so I went ahead and subscribed. Definitely worth it if you’re looking for an easy, low-damage way to add some color to dark hair. Highly recommend! FYI: it will dye the floor and the wall!
I**S
Pretty color . Saved me from shaving head
Nice brownish copper color . My hair was black two weeks ago i bleached it and than tried to go lighter copper but came up horrible , some part were still slightely black roots were bright orange clown and red rest of the hair mostly red copper overall a mess . But I did not want to go black again after going through all that trouble so i picked this darker copper hoping it would camouflage and make everything blend together better . It did a good job . At least its one color now . I like it . My hair feels fine . Will probably look better next time I redye it with the same color . Planning to keep for a while now . Happy overall
A**C
Beautifully Stunning Color, but Washed Out
I did absolutely love this color and covered gray well. Close to black while indoors unless the light hit just right to make the purple pop. In the sun or bright lighting it was a beautiful and vibrant purple. My only downfall to this product is that I was continiously washing the color out, even using a L'Oreal shampoo for color treated hair. In about 3 weeks the color was practically all washed out.
T**E
Good color
My go to black color. However if you don't want a black that fades to blue or shows blue under certain light. This isn't for you. But it's a good colour in my opinion. Sadly it fades quickly.
W**D
Good colour payoff, enjoyable user experience. Made my hair shiny and soft. The conditioner included smells like/feels like Matrix So Long Damage, which is a nice way to finish the process.
S**D
Easy process. Happy with colour. Not too red. Colour rinsed out well. No bleeding on your sheets after first application.
さ**ら
ロレアルシリーズは、ほぼ白髪染めのものばかりで、ようやく見つけました。 コロナ禍ですし、あまり美容院には行きたくないし、自分で染めたいので、とても助かってます。もっと取り扱いを増やして欲しいです。
A**C
Excellent produit que je recommande vivement. Toutefois déçue qu il soit en rupture de stock .quand sera t il de nouveau en vente ?
R**I
This is a beautiful colour. It is a deep burgundy and that was what I was looking for. The quality is amazing. I have a very bad experience with Garnier Nutrise colour. So, I am happy with this one. Please, keep in mind, the time they state is accurate. I left the colour on my hair for 25 minutes. If you leave it longer, no more colour is getting in your hair, but may damage it! They test it. Also, I didn't wash my hair for 3 days after the colouring. That way, it absorbs the colour deep in to your hair. Then I wash my hair 3 times a week. The colour was still running after the 3 days but only a bit. I couldn't see it on my pink hair towel at all. I hope, it will last a month before my grey hair will show up again. I agree with some girl's comments that you need to follow the instructions. Then you will have a beautiful, shinny and smooth hair. I used Garnier for close to 15 years. This is my first experience with other brand and I am very happy that I switched to L'OREAL PARIS FERIA. Thank you Amazon for the fair price! I ordered 2 more and will order again in the future.
Trustpilot
3 weeks ago
2 months ago