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🌟 Glow Organically, Shine Confidently!
Physicians Formula Organic Wear Liquid Foundation Elixir in Fair-to-Light offers a full-coverage, ultra-nourishing, and weightless formula enriched with organic jojoba oil, aloe vera, coconut oil, and botanical cactus flower. Dermatologist and clinically tested, this hypoallergenic foundation delivers a dewy, airbrushed finish ideal for combination skin, ensuring a flawless, second-skin look with clean, cruelty-free ingredients.





















| ASIN | B085M6RZD5 |
| Additional Features | Hypoallergenic, Not Tested On Animals, Organic |
| Age Range Description | Adult |
| Best Sellers Rank | #65,498 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #581 in Foundation Makeup |
| Brand Name | Physicians Formula |
| Color | 02 - Fair-to-Light |
| Container Type | Bottle |
| Country as Labeled | United States |
| Coverage | Light medium |
| Customer Reviews | 3.4 out of 5 stars 644 Reviews |
| Finish Types | Dewy |
| Item Dimensions | 1.22 x 1.22 x 4.92 inches |
| Item Form | Liquid |
| Item Weight | 30 g |
| Manufacturer | Markwins Beauty Brands |
| Manufacturer Part Number | 1711325 |
| Material Type Free | Formaldehyde Free |
| Model Number | 1711325 |
| Number of Items | 1 |
| Package Information | Bottle |
| Package Type Name | Bottle |
| Product Benefits | Nourishing |
| Recommended Uses For Product | Foundation |
| Skin Tone | Very Light |
| Skin Type | Combination |
| Specialty | Organic |
| UPC | 044386113251 |
| Unit Count | 1 Fluid Ounces |
K**N
OMG I love it…
I love it! And I usually hate wearing makeup. Keep in mind, everyone’s skin type and shade is different, so what works for me might not work for you. Bur for me, I think I finally found my perfect foundation. It really does feel silky and like a “second skin”! Most foundation clogs my pores or smells chemically, or has a cakey finish, or oxidizes a weird color. I gave up on foundation years ago, and just focused on trying to take care of my skin and occasionally wearing eye makeup. Most of the time, foundations that aren’t wicked expensive, just don’t look good, and even the expensive ones that look good, usually feel awful on my skin and give me acne. This is completely different!! Wearing it right now, and for the first time in my life while wearing foundation, I don’t have the immediate desire to wash it off so my skin can breathe. My skin feels like it can breathe, I feel like I’m wearing a lightweight moisturizer, it has no scent, and I like that it has natural ingredients like jojoba oil. Honestly feels like it might even be beneficial for my skin, like it has the right amount of moisture and hydration, without being too oily. I will say, this is not a full matte look, this is a light layer of makeup for those who have minimal “flaws” they want to cover like the occasional stress acne or spots. I don’t recommend this for someone who is trying to go for a “full makeup” look. For me, I prefer lightweight coverage, so this works great. If you don’t like light coverage, it might not work for you. In this photo, I’m wearing no concealer under my eyes or to cover acne. I let a dabbed on layer of this foundation under my eyes and on any spots dry up first, and then added another layer all over my face. That’s it! No other makeup here. I also like that because it’s lightweight, it doesn’t settle too badly in the creases under my eyes. I have genetically present “eye bags” since childhood, they’re just how my eyes look. So that’s another reason I never typically liked foundation. This foundation is honestly doing good! Doesn’t settle in the creases in any obvious way. The color match is perfect, and again, I’ve never been that lucky before. I always struggled to find a good color because I feel like I’m usually between shades with mixed undertones (I have both warm and cool undertones on different parts of my face because of blood circulation). The fair-to-light shade blends perfectly with my skin, with actually neutral undertones, unlike some brands that claim to be neutral but usually end up oxidizing orangey and warm. It blends well with patting and dabbing with a towel or sponge, after applying with fingers. I don’t recommend using a brush for this, it’s too lightweight and will spread too thin. Oh btw! The “applicator” is not an applicator at all! It’s not a wand, it’s a dropper. The soft part at the top of the cap is squeezed to suck up product from the container, and then when you squeeze the cap again it comes out on your fingers or a blending sponge or pouf or towel to dab it on. You’re not supposed to use the cap to apply it directly to your face, it’s for measuring the amount you want to use to put on your hands or sponge before applying to your face. I actually really like that design a lot! I only end up using two, maybe three dropper fulls, so this design works well for me, because again, I’m not going for a very thick makeup look. Hope this info helps!
A**R
Contact Dermatitis / Defective
I unfortunately have had to stop using what once was a good product because it has now become a terrible product. 3 months ago I restocked this product. I noticed when I started using my new bottle (that I have been purchasing for over a year) that something was different. I could see little grainy specs in the formula which I thought was odd and it didn’t seem to have the right consistency. My face a week later then broke out in a terrible rash. It was so severe that it caused an urgent care trip and then a dermatologist. My eyes had swollen completely and were raw. The aftermath of the swelling coming down made my skin literally looked as if it was bruised and like I had 2 black eyes. It then spread to the rest of my face. Confirmed it was contact dermatitis by a dermatologist who suggested that I needed to stop using all products to figure out which one it was since I restocked multiples at a time. I didn’t want to believe it was one of my favorite products, but sure enough, that was the one that stopped the rash. Because I was in denial, I stopped using the last bottle and re-ordered a new hoping it was just a faulty bottle/batch that caused the issue. Unfortunately, the attached picture is what I received. The formula is separated this time and won’t mix. It looks disgusting and like it’s contact dermatitis waiting to happen. Whatever changed with this product ruined it.
K**P
Beautiful Glow
Love this foundation. Leaves a nice glow. I do wish it stayed with the glow all day.
W**L
Light, good coverage, and gives you soft af skin
I was nervous at first since this is a thinner liquid foundation and I have used creme foundation for the last 9 years or so. I was worried it would be oily as some of the products I had seen in stores had oil separated in the bottles. However the foundation goes on really smooth, soft, and light for giving a medium/high coverage. I am tempted to buy the primer to see if it covers more, but it works for what I need as it is. Can play weirdly around the eyes but if set with powder it is ok. No oily feeling, if anything it's very light I feel like I have less on then with BB cremes. Cannot speak to all day wear yet but so far it is sitting right for hours. Color was also spot on, light to fair is right where I am at and it blends right into my skin nicely. So far no skin issues but will update if there are.
D**I
Didn’t last all day
Goes on smooth. Consistency felt creamier or thicker when applying. But felt moisturizing & appeared to have good coverage. However, after only 4-5 hours, coverage was gone and I had to reapply. I don’t need anything that’s going to last 10+ hours but surely something that can get me through the work day without having to reapply. Disappointing.
N**E
Disappointing, Too Thin for Full Coverage
I generally love Physicians Formula products, but I was very disappointed in the Organic Wear All Natural Liquid Foundation Elixir in Fair‑to‑Light. The formula feels very watery and runs thin, so it’s hard to build up the coverage without it looking streaky or patchy. Despite being labeled “full coverage,” it barely has any coverage, even when applied with a sponge or brush. It doesn’t hide redness, dark spots, or uneven tone the way a full‑coverage foundation should, so it didn’t live up to the claims. Overall, this is a miss if you’re looking for true full coverage; it’s better suited to someone who wants a very light, almost tinted‑moisturizer‑level finish instead.
J**S
Lovely foundation for a dewy natural look
Love this product! I thought I was out of luck bc no longer sold at many stores. Good coverage but not heavy or cakey. The look is very natural but can be buildable if you want. Feels silky and smoothe, leaves you with a Dewy complexion. Price is great for a quality product. Will buy again.
G**R
Watery and leaks
Horrible!! I wish I would have read the reviews. It’s watery and the lid leaks. The rubber dropper does not work. This not the physicians formula I have loved for years. Waste of money.
L**F
Love it
Ive tried all the foundations (Silicone base, airbrush machine, mineral, etc) and this is my most favourite. Make sure to shake the bottle well. Coverage is on the sheer side, but can be layered. I prefer sheer. Its light, not cakey.
N**I
Recomendado
La mejor fórmula que he probado hasta ahora, creo que será mi ideal por el momento. Soy alérgica incluso a lo hipoalergénico, y no me ha causado molestia, creo que incluso siento que descansa mi piel por ahora. Otro inconveniente que usualmente tengo es que no había logrado homologar mi piel con el color de maquillaje, pero ya no, por fin este producto quedó perfecto, elegí 02-Fair-to-light y es muy adecuado. Creía que sería muy oscuro y que Fair sería muy claro, casi siempre termino mezclando porque me encuentro en medio, pero se ve perfecto el color. Mi color de piel es claro, pero rosado, con ojeras y surco marcado; usualmente me quedan colores nacarados o cafés, muy blancos y secos o pálidos, pero este quedó justo porque se ve como neutral. Su consistencia es bastante líquida, lo hace muy fácil de aplicar y distribuir, inicialmente se siente húmeda, pero al final deja un acabado semi mate, dejando un aspecto bastante natural. No requiere tanto producto con 2 o 3 gotas para mí fue suficiente, dependerá de las imperfecciones que en mi caso solo son las ojeras, los colores rojizos de acné o de las imperfecciones rojizas, las cubrió y disimulo bastante bien. Creo que si sería prudente aplicar con esponja húmeda en la zona de párpados sobre todo, yo lo aplique con los dedos, fue bastante fácil y me gustó el acabado. Lo recomendaría para alguien con piel clara, rosada o calida, predominante mente seca pero mixta en pequeñas zonas, que busca maquillaje de diario y rápido, con cobertura ligera. Personalmente creo que serán mis productos para usar definitivamente.
Y**G
It had an open seal.
I got the product, it is good but the seal was open as if someone had already used it. And, when i opened it was dripping out as if someone had already opened or used it. I want to return it but I dont want to be charged for the return.
F**A
Glow y sana
Ligera y con buena cobertura. Se te ve la piel sana y glowy
K**A
Light feeling on my face.
I have roseasia on my face and this foundation doesn’t bother my face. It is light but still buildable.
Trustpilot
5 days ago
1 month ago