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✨ Unlock your coolest blonde yet—because your hair deserves the VIP treatment! 🖌️
Smart Beauty’s Ash Blonde Hair Dye delivers a permanent, cool ash blonde shade enriched with a Plex hair care conditioner that protects and rebuilds hair during coloring. Suitable for all hair types and tones, this vegan, cruelty-free formula offers mess-free application and professional-grade results at home, ensuring nourished, vibrant, and brass-free blonde hair with every use.











| ASIN | B00ATFPHFO |
| Best Sellers Rank | #56,527 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #436 in Hair Color |
| Brand | Smart Beauty |
| Brand Name | Smart Beauty |
| Color | Bleach-It |
| Container Type | Bottle |
| Customer Reviews | 4.2 out of 5 stars 173 Reviews |
| Full Cure Time | 60 minutes |
| Hair Color Permanence | Permanent |
| Hair Type | All |
| Item Form | Cream |
| Item Weight | 85 g |
| Manufacturer | Smart Beauty |
| Manufacturer Part Number | Pack of 2 |
| Material Features | Cruelty Free, Vegan |
| Model Number | ASIN |
| Number of Items | 1 |
| Package Information | Bottle |
| Product Benefits | Conditioning, Lightening, Moisturizing, Nourishing, Straightening |
| Recommended Uses For Product | Hair lightening, Highlighting, Root touch-up |
| Suitable Hair Color | All Hair Colors |
| UPC | 830577003315 |
| Unit Count | 1 Count |
L**G
Wish it came with a toner.
Fast active, in less than 30 minutes, I was done. Good product.
A**Z
Excelente cobertura
Perfecto, no daño mi cabello y me descoloro mi raiz rápido
Y**R
Muy Bueno
Buen producto
L**S
How it dyes dark hair
I have dark hair and I tried this product and it took about 3 times through to really get it lighter. I’d recommend this product if u have light brown hair
D**G
SO U R A BLOND NOW
It is ok It ok 👍🏼
E**Z
Bueno
Bueno si era lo que esperaba
S**L
pas essayer
je m en sert pas j ai peur de m abimer les cheveux et en plus c pas en francais j ai ete au coiffeur et j ai bien fait
D**D
bien recu
bon produit
N**T
Not bad for what I needed it for
I needed to lighten my dark brown hair so I could colour is a plum colour my hair too dark to take it.. I used this brown to blonde .. it came out a strawberry blonde which is fine as I'm covering it.. when I coloured with colour leaving 30 mins it came out a bright pink rather than plum so I think I needed to leave in in longer
M**P
Dark brown to blonde in one go
Arrived quickly. 2 boxes as my hair is thick & curly. Started very dark brown near black. Easy to use lifted hair to a good base blonde in about 25 mins so I could put a red over the top. Left hair in good condition so dyed straight after bleach. No problems. Would use again.
C**S
A déconseillé sur cheveux noirs coloré sa devient orange
Pour devenir blonde
Trustpilot
4 days ago
2 weeks ago