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💄 Glow Up Your Feed: Dewy, flawless, and totally selfie-approved!
wet n wild Photo Focus Dewy Liquid Foundation in Soft Beige offers a lightweight, moisturizing formula with buildable medium-to-full coverage. Designed for normal to dry skin, it delivers a radiant, pore-blurring finish that’s photo-friendly with no white cast. Available in 20 vegan and cruelty-free shades, this foundation blends seamlessly for all-day wear, making it a must-have for professionals seeking a natural yet polished look.












| Asin | B082YPXZW5 |
| Best Sellers Rank | #28 in Foundation Makeup |
| Item Model Number | 1111522 |
| Manufacturer | Markwins Beauty Brands |
| Product Dimensions | 1.1 x 1.38 x 3.62 inches; 0.29 ounces |
| Upc | 077802115225 |
User
Impressed!
Bought this because everyone said it was a great dupe. I have very dry skin. It doesn’t settle into lines. Blends well. Looks great even after the day is done. Great coverage. Feels light. Bought since I didn’t have time to go to Ulta, but ran out of my usual Clinique Beyond Perfecting in Breezy.Covers and wears just as well. Impressed!Update: still great makeup. I have noticed over time that the condition of my skin isn’t great after using it. Some redness but that might just be my sensitive skin. Usually Clinique and It! Cosmetics foundations didn’t do this but made skin better. This might just be a travel bag bottle of foundation now. Otherwise it’s aces all over.
User
Quality Does Not Require An Expensive Cost
Great foundation for those that prefer a light, silky, moisture, based coverage.My only disappointment was I ordered a lighter shade than I needed.
User
Wonderful product!
This cosmetic product is a game-changer! I’ve been using it for about two weeks, and the results are fantastic. The formula feels lightweight and non-greasy, making it perfect for daily use. It blends effortlessly and gives my skin a natural, radiant finish.One of the things I appreciate most is how long-lasting it is. Even after a full day, it stays put without smudging or fading. The scent is light and pleasant—not overpowering, which is great for sensitive noses.I also love that it’s made with high-quality ingredients. My skin feels hydrated and looks smoother after every use, and I haven’t experienced any irritation or breakouts, which can sometimes happen with new products.The packaging is sleek and easy to use, and the price is reasonable for the quality you’re getting. I’ll definitely be repurchasing and trying more products from this brand. Highly recommend this for anyone looking to upgrade their beauty routine!
User
It has good coverage.
If you're looking for something good and affordable, I recommend it; it's excellent and reasonably priced.
User
Your skin but better!
This is my new favorite foundation! I’m normally a skin tint kind of person but needed a foundation for an upcoming event I’m doing my own makeup for. I was looking for something low price as I didn’t think I would use it much. This foundation has the perfect coverage; it evens the skin tone but still lets freckles and such peek through. It has the perfect skin-like finish, it almost doesn’t look like you have foundation on. It’s a thin consistency that blends so easily into the skin and has a dewy finish without being greasy. The best part? It lasts SO well. I played a round of golf in the heat with this on to test it out and it still looks perfect (pic attached). I’ve already recommended this to everyone I know! I have heard that it layers well if you need more coverage, but I haven’t tried it myself.
User
I love this brand.
So the first time I bought this kind had changed my outlook on wet & wild foundation. It was a hurricane that trapped my husband and I inside of Boone and I couldn't make it back to my home for around a week And I had to stay at the app state convocation center homes arena, thankfully or we would have had to sleep in our car. So I needed some makeup but didn't want to spend a ton of money when I had makeup newly bought at home and I knew eventually I would have made it home. So, I get one of these and in a different shade (bronze beige) 💓 perfect shade almost for me. It's so smooth and creamy it allows a dewy set and is super easy to use because it had an applicator tip built into the cap! So it glides your foundation onto your face,brush,sponge) with absolute ease. It's not overly thick and creamy coverage it brightens your face and makes you have a beautiful glow. I know it's a more cheaper brand. But honest to God. I would pick this over my old makeup Mac and no joke is amazing coverage! It blends well with bronzers and highlighters along with blush and you can build with it and it's flawless. I love it ! It's now my go to and since the begining of October end of September I've purchased at least 4 bottles now 5th bottle to play with the colors and to find my perfect match ! And since it was in-between summer and fall I have been losing some of my natural tan from summer and went down a shade to soft beige and it matches perfect here in January. Time has past so fast. All in all. It's definitely my go to now and new favorite ! I love all of their makeup now. I'm begining to be obsessed
User
Good nothing amazing
Not bad, especially for $5. It’s super lightweight and buildable. Not dewy, which was fine by me and doesn’t melt down into the skin like I’d like. My biggest issue is that it smells chemically. Somewhat like acetone. Don’t love that..
User
Throw everything else away.
TL:DR: I absolutely adore this foundation, it looks like skin perfection, but I prefer light coverage, I have dry skin & it gets MUCH dewier over the day (which I love).So, deciding to try this was expensive for me, because now I have a few bottles of perfectly adequate other foundations I'll probably never use again.I've tried to alternate them to give them a chance (and to stave off the sad reality that this $5 bottle makes all my high end ones obsolete).This is definitely medium coverage at most. I have a fairly light hand because I like my skin and freckles underneath to be visible. So I usually prefer light foundations or skin tints and I use all my heavier ones like this.For this review to be as useful and honest as possible, I'll mention my skin type and skincare regime.My skin in general is super dry. I do have atopic dermatitis and psoriasis but they never occur on my face or scalp. I still describe my face as dry, but I don't experience any dry patches or scaling throughout the day after moisturizing, although my routine is very moisture-heavy.Prior to foundation, I'll generally use a hyaluronic acid serum, squalane & vitamin c serum, moisturizer then SPF.This foundation is slightly visible with a heavy hand, but only on my very driest (or fluffiest) areas. For the most part, I look like I have glowing, super perfect skin.It's dewy by name but gets dewier over the day. I love this and LOVE how it looks at the end of the day, even more than at the beginning but I imagine it may be a nightmare if your skin is very oily or if you prefer your skin to be matte. I would say I'd need to blot after a few hours if I didn't prefer my skin like this.I always do set it lightly with a translucent powder (the Fenty one) and I've never had trouble with powder blushes and highlighters applying over it or had it break up underneath. I haven't tried creme products though.It lasts throughout my workday and I'd usually re-set it & add more eyeshadow or highlighter if I was going out to dinner after. I don't normally use a setting spray unless it's for a wedding/ similar event or I'm likely to sweat.
User
Beautiful Finish, Amazing Coverage and Works Well
I have smooth combination skin with dark circles and some discoloration. Foundations tend to look tight and dry on my cheeks no matter how much moisture I apply to my skin. This foundation does not tighten my cheeks, it wears a very long time (with primer and setting powder/spray). The coverage is very good. Together with my concealer my dark circles are well disguised. And I really love the delicate luminosity. The price is very good, how cosmetics should be priced. My only issue has been finding the correct shade. I'm pretty much an NC 17, though my skin is more neutral than warm. Ivory Beige was too dark. Shell Ivory is lovely, but leaves me a bit milky. Beige Ivory left me a bit flat. I have my hopes crossed for Soft Ivory to have that bit of warmth I need. This is now one of my top two foundations.
User
Gut
Das Produkt entspricht der Beschreibung, .. ICH EMPFEHLE SEHR ...
User
WET N WILD PHOTO FOCUS DEWY FOUNDATION SOFT- BEIGE
Excelente base la cobertura muy buena acabado mate la recomiendo 100%
User
Por ahora bien.
Llegó bien, a pesar de que venía en bolsa, por ahora la base parece funcionar bien, no se siente cargada mi cara, soy de piel muy grasa, por lo que me ha sido difícil encontrar una base que me dure y no me sienta como pastel.
User
Love this foundation
This foundation is my go to for flawless skin. My makeup always gets compliments
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