Pirelli is constantly seeking to meet the ever-evolving needs and wishes of consumers. This can be seen in the continuing expansion of its product portfolio and the development of exclusive applications and customization. The company has recently launched Super Specialties such as Pirelli Connesso, a system that allows tyres to communicate digitally with the customer about such variables as tyre temperature, pressure and wear. It has also launched the customizable Color Edition that allows customers to specify tyres in the color of their choice. Customers are also offered Specialties that enable cars to continue driving after a puncture – Run Flat and Seal Inside – and tyres that reduce road noise through the Pirelli Noise Cancelling System
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