Colgate Max White Expert + Complete Whitening Toothpaste 75ml | Helps remove years of yellowing* on your teeth | Instantly* whitens teeth | Enamel safe | Stain prevention | For daily use

I had seen the adverts, then i had seen the pricing in the supermarket which was 4x the regular colgate price.Finally decided to buy this a few days ago and already i am blown away by the difference, its quite incredible. The colour and staining on my teeth have already greatly improved. I am sold, using this stuff from now on.If you have never bought whitening tooth paste (like me until this) i suggest you spend a few quid on this and give it a bash, seeing your teeth get noticeably whiter is quite amazing

Colgate Max White Expert + Complete Whitening Toothpaste is a game-changer for my oral care routine. It delivers on its promise, leaving my teeth visibly whiter. The fresh minty flavor adds a pleasant touch, making brushing a refreshing experience. Definitely my go-to for maintaining a bright smile!

Seems to be working,not a miracle of course but can see a difference

i am an elderly lady and my teeth are not white, never mind what toothpaste i use. I saw this product advertised and purchased it. To my surprise, it really did brighten and whiten my teeth to a noticeable degree. Love it!

Toothpaste is good but what’s with the elaborate packaging? I mean, come on, it’s not an iPhone is it?

I only purchase this toothpaste when it’s on offer as it is very expensive. It seems to keep my nicotine and tea/coffee stained teeth as white as they can get without bleach!It is grainy, so the texture might put some people off. I don’t mind it. It’s not very frothy, which I prefer. It has a lovely minty taste. It’s bright blue so I’ve banned my husband from using it as he sprays it everywhere when brushing. I don’t know what he does!?!

I was a bit sceptical about this product because I have tried a few teeth whitening ones that have been ineffectual but this has made a difference in just two days. Delighted. Will be buying some more. !!

This is the only whitening toothpaste I've used where I can see a visible difference. Been buying for a couple of years now so happy to find it here!It really does break down stains because I had a stain on a tooth & had tried everything to get it off including charcoal toothpastes & some more expensive home treatments. Nothing worked. I popped some of this directly on the stain then with a cotton bud I was able to remove the stain!!!!! Recently bought a plaque remover to see me through lockdown. Applying some of the Colgate Max White Expert directly to tough stains, leave for a few minutes, then use the plaque remover & you can see the stains breaking down.Bonus this does not make my teeth feel sensitive which other Whiting products have in the past or if they haven't they didn't make a difference to tooth colour!The only issue I had was this was a swap options on my sub & save (same product better price), packaging previously has always been pristine. This packaging was quite grubby. Not opened this one yet, from the looks it doesn't look like it's been used, it's just extremely grubby & been squished I think!