Firme (Strong) Hold 4 oz, 3 Pack - Strong Hold Hair Pomade For Men - Medium Shine Water Based Wax Like Flake Free Hair Gel - Easy To Wash Out - All Day Hold For All Hair Styles

This pomade is fantastic! It provides a strong hold that lasts all day while still allowing my hair to look natural and well-groomed. It applies smoothly, washes out easily with water, and has a pleasant scent that isn’t overpowering. The two-pack is an excellent value, and the quality is consistently great. I would definitely purchase it again and highly recommend it to anyone looking for a reliable styling product.

I have thick, straight hair that is stubborn and refuses to work with any product. I have been doing my very best to style my hair differently for years since being a teen but to no avail. I have tried Suavecito's other product (non-firme hold), and though I like it, it's just not strong enough for me. This stuff does the trick. The smell is really masculine and fragrant (my wife LOVES it). It has a strong hold but is also water soluble so it's easy to wash out (which is incredible, by the way), and is relatively cheap in comparison to other brand name salon products out there. I would absolutely recommend this to anyone. Let me caveat how much I love this product with some advice to my fellow men out there struggling to get the style they want. In order to get your hair to do what you want and to be more flexible, you need to take appropriate care of your hair and spend the time. Here are some small tweaks I've made that have made the world of difference; 1) Invest in a round brush or a comb - I can't stress how important this is. For years I styled my hair with just my hands, but no more. A comb is critical is getting your hair to move the direction you want. Even if you comb through you hair and subsequently run your fingers through just to get the texture/wave you're looking for, you should still use a comb. The product description of this pomade even suggests combing the product through your hair. Don't skip this step (I actually prefer a good round brush, as I can get the volume and shape I want easier than a comb. I recommend the one from Uppercut). 2) Invest in a good hair dryer and learn how to use it - Again, can't stress this enough. If you're too uncomfortable with your sexuality to use a hair dryer, then have fun with your boring hair the rest of your life. A hair dryer is life changing. The sooner you let go of your pride, the quicker you will be on your way to incredible hair. There is no substitute for getting your hair to move the direction and have the volume you want. The trick with the hair dryer, I've found, is to blow dry on high with the narrow nozzle (makes a huge difference) attached until my hair is styled in the general way I like. THEN, and only then, do I put pomade in my hair. This is huge. Blow drying your hair allows you to use less product, since the product really only serves as a holding mechanism rather than a styling mechanism. Yes, there is some texture and wave you can get only from using the product, but the general direction and style of your hair can be achieved by using only a comb and a hair dryer. Less product is more when it comes to having great hair. 3) Use Argan Oil - Yes, another girly product. This stuff works wonders. If you have poofy crazy hair like I do, this stuff is magical. Put two squirts of pure argan oil into the palm of your hand and apply to damp, towel dried hair. Immediately blow dry your hair after applying the oil. You'll find that your hair is smooth and the frizz is gone. This also allows you to use less pomade to achieve your desired result, which is a bonus. It's also healthy for your hair. 4) Don't shampoo every day. This really should be a no-brainer, but shampoos are harsh on the scalp and hair. Shampoo only 2-3 times per week, but use conditioner daily. 5) Don't give up - This is big. If you are losing hope like I was with your stubborn, thick straight hair, be patient. Keep training it daily and let it grow longer than you think it needs to be or more than you are accustomed to. Longer hair is easier to deal with, and is less stubborn in general. Training your hair takes time, but it's possible. Each day goes by, and you won't notice a difference, but looking back over the months I can see huge improvements and I'm finally at a point where I love my hair. Don't give up, and be patient.

I finally got around to trying this. After TONS of research a few years ago, it was between this and Imperial Barber Classic High Hold Pomade for a high hold, low weight, water based pomade. This is almost identical to that product, which I really like as well. But both have just a few small things holding them back from being absolutely perfect products, but both are for sure THE BEST if you're looking for a pomade that is super light weight, is high hold, and washes out super easy with water. The only difference between this and Imperial is the hold level, crunchy level, and smell. Which are minimal between the two. Either one is incredible and you can't go wrong! Suavecito is: - High hold 9/10 - Has the slightest bit of hard/crunch like gel, but virtually none 1/10 - Has a very nice low sheen look. It's not dry and matte like some high products, and it's not glossy looking either. I'd say if matte is 1 on a scale of 1-5 and high gloss is 5, this is a 2 out of 5. It's perfect. It basically looks like you just washed and conditioned your hair. A very nice natural sheen, and nothing fake looking. And if you use more than normal, you can get that slicked down look for greaser hairstyles or a nice combed formal look - Extremely easy to get out of container and work through your hair. It does have a sort of "short" work time though, just like Imperial High Hold Pomade. Once you get it out, you just rub it around all over your hands to spread it out really well, then work into hair. You don't need to rub it for 20-40 seconds and get it "warm" like some other fibers or clays. Very easy to work into hair, and within mins your hairstyle is held in place how you styled it. Almost like a gel or hairspray, but MUCH more natural looking - Holds most of the day as long as you don't mess around with your hair all day - Strong smell that can compete with your cologne/fragrance for the first few hours (it smells incredible though, very manly) - Very light weight and washes out super fast with just a tiny bit of water. This is a HUGE feature that makes this better than almost all other products - Moderate ability to get some nice texture/separation in your hair, not as good as a really good texturizing clay, but much better than most other hair products Imperial is: - High Hold 9.5/10 - Is slightly hard/crunchy like gel, but not too much 2/10 - Has a nice low/medium sheen look. It's not dry and matte like some high products, and it's not glossy looking either. I'd say if matte is 1 on a scale of 1-5 and high gloss is 5, this is a 2.5 out of 5. Ever so silghtly more than Suavecito. So if you prefer a slightly more formal or finished look, this is a bit better for that look then Sauvecito. But really both are so close, it's splitting hairs. This has ever so slightly more sheen than Sauvecito Firm Hold. And if you use more than normal, you can get that slicked down look for greaser hairstyles or a nice combed formal look - Extremely easy to get out of container and work through your hair. It does have a sort of "short" work time though, just like Suavecito High Hold Pomade. Once you get it out, you just rub it around all over your hands to spread it out really well, then work into hair. You don't need to rub it for 20-40 seconds and get it "warm" like some other fibers or clays. Very easy to work into hair, and within mins your hairstyle is held in place how you styled it. Almost like a gel or hairspray, but MUCH more natural looking - Holds most of the day as long as you don't mess around with your hair all day - Light smell that doesn't compete with your cologne/fragrance, which could be a great feature if you don't want your hair product competing with your fragrance/cologne - Very light weight and washes out super fast with just a tiny bit of water - Moderate ability to get some nice texture/separation in your hair, not as good as a really good texturizing clay, but much better than most other hair products Both are INCREDIBLE values for what you are getting. $12-20 for a huge container that works amazing. All other products either don't work this well or cost way too much or both! Sauvecito is a great product and I would highly recommend this!

This is actually for my son. It’s the only brand he uses, so that tells how good it is. The have up to strong hold which is what this one is. Perfect for dabbing a small amount to get the effect you want or need. No residue, easy to use, hair stop feels soft, the shine is just the right amount.

I love this hair pomade. It only take a little bit to style hair. It works great and lasts all day. It also easily washes out with water and leaves the hair feeling soft after removal. It has a mild shine, a subtle fragrance and no greasiness in the hair.

Boys like this stuff smells good

Love this pomade. Use it on my kids and my husband. Works great and smells good! Easy to use. Has just enough shine to it. Leaves the hair nice and slick without the sticky part.

I’m so picky with my hair, i have very very thick hair and have tried a lot of products and nothing comes close to how good this is. Perfect firm hold, shine, and my hair holds throughout the day. I’ve put all my friends on this and they love it too. And to top it off, it smells great. My barber recommended this. What a recommendation. Customer for life.

Value for money!

Would give it 6 stars if I could

It's great stuff

Muy buena fijación que dura todo el día y buen aroma

I bought the largest tub. Dang thing lasted a year, maybe more! It's a great quality pomade. I had other brands but they go out of business, so I stick to sauvecito as it's an all around solid pomade.