Deluxe Gradual Tan Lotion, Dark- Natural Looking Self Tanner, Professional Strength Sunless Tanner, 7+ Self Tanning Applications per Bottle- Cruelty Free, Naturally Derived DHA- 5.07 Fl Oz

This is a great product! You can use it to establish a natural looking tan or you can use it to extend the life of their tanning mousse. I do both. Some days when I'm in a rush and don't feel like dealing with the mousse I can put this lotion on in 3 to 4 minutes and the next morning I have a beautiful color. Please keep in mind that the lotion will not achieve the same dark results as the mousse. If your looking for a deep, Dark tan then try their mousse. Its excellent!

Looks natural and very easy to apply. Does not streak or look caked on. Use a mit to apply for a natural look.

This is so good. I have tested so many self tan products and this is by far the best. It applies evenly and does not smell. I purchased the dark shade (by recommendation from a makeup artist) even though I usually use medium tones and it has lasted for days and is a perfect shade. Highly recommend!

I am really liking this gradual tanning lotion. I use the platinum mousse w/a glove for my regular self tan and thought I'd try this when I can't devote a night to self tanning. It works well and has rich, dark color. I don't like that it has a guide though. It makes it feel like a regular tanner because if I don't shower off the guide it'll get on my clothes, and I am not going to wear a glove so my hands get a little tinted. The other brand I use for gradual doesn't have the guide which I appreciate, but there's no color quite like Loving Tan's.

This is THE BEST self tanner. It does not streak just make sure you don’t cheap out on the mitt. it looks super natural

I’m actually so annoyed. For the price of this, I literally got 2-maybe 2.5 full-body uses out of this!! And I’m 5’2!! The foam gives a much deeper looking tan IMO..maybe that’s where I went wrong, but STILL. The only positive I have is that it doesn’t have a horrible smell. There are much cheaper products better than this.

Love it! Goes on well, non streaking, color lasts a week

Favorite self tanning lotion. Pricey but love the color

Nice colour! Only product I have tried that didn’t give me a major rash!!!

The product is great, give me a good healthy gold tone tan on my skin( I'm asian), no dry skin issue after, easy to use, nothing to complain about the product. BUT, it's to expensive to buy it on amazon, unless you really need it right on the next day, DO NOT BUY on amazon, its 27$cad more expensive than buying from the official website, by this price, even the mousse version with 2 hours express no as expensive as this one, its just not worth it!