Social Media Recruitment: How to Successfully Integrate Social Media into Recruitment Strategy 1st Edition

A very comprehensive book on how to make your employer branding more effective. Gives detailed explanations and strategies for improving the image of your company online.

Was everything I needed

This book is a must for anyone working in the HR field. Social Media Recruitment is a lot more than just posting jobs on Facebook and Twitter and this book explains how to create a social media strategy to help you attract the best talent. This books teaches HR about marketing, measuring ROI and Big Data - all of which are must have skills for the 21st century recruiters and HR professionals.

Social media is something that has taken the business world by storm, forcing professionals to learn how to harness the power of social media whilst hopefully avoiding elephant traps and problems at the same time. Human resources and recruitment departments are no exception: many are already aboard the social media recruitment train and they need to ensure that the ride is as smooth as possible.Of course, the power of social media is a double-edged sword as it is very easy, perhaps too easy, to get a bad reputation and create much “negative impact” because of a poorly executed campaign or misjudged comment. Just as jobseekers have to remember that the Internet never forgets, the same exists for those who are looking for employees. The problems may be more than just getting a bad rating on Glassdoor or industry-specific online forums!So the author is rushing to the rescue, coming forth with a book packed with information, hints, tips and warnings about how social media can be used as a recruitment tool, aimed predominantly at the small to medium-sized enterprise. Of course, any social media activity should be coordinated with the company’s social media team (or responsible person) to ensure consistent messaging, correct brand usage and hopefully the provision of an extra set of collective eyes and ears. The social media team is hopefully expert in social media usage; they can help you get your focussed message spread even further and closer to those who possibly matter. They may also be able to warn you off before you make a fool of yourself and your company.The astute reader will discover that there is more to the world of recruitment on social media than posting a job advert on LinkedIn and building up followers to your job listings’ page on Facebook. Technology and social media can be a great help – as well as a hindrance – so hopefully the author’s wise counsel will show the reader more upside than downside!“With talent attraction and retention at the top of the agenda for global business leaders, there is the danger that social media is seen as the magic answer for companies experiencing talent challenges. It isn’t. But it is a great addition to existing recruitment processes, methods and technologies. While there are no rules for using social media in recruitment, there are many examples of companies large and small using social media in innovative ways to reach out to and engage with sought-after talent,” notes the author.The nature of work is changing for both employer and employee. This book is quite practical in nature, yet it offers a heady mix of theory, good practice, real world examples, thought and innovative thinking to great effect. It is clearly aimed at a specialist audience although it would not hurt to pass the book onto a social media generalist colleague afterwards as it is quite likely they may pick up on something new or a different take on something they are aware of.Social media recruitment and all the underlying technologies won’t be going away anytime soon. No doubt they will be refined, integrated, automated and improved upon yet there is still going to be a need for talented, knowledge human recruiters. The technology will hopefully let them do their job better, yet there will be a need to adapt, embrace and extend.A book like this can be a powerful ally and a close confidante for you, if you have to wear the “recruitment hat” for your company.

Havent really read through it but it talks about a bit of the basics. Maybe I was too late in purchasing it?

Most of this book was knowledge most would already have.

Good resource.

Although i consider myself an experienced recruiter and good at what i do! social media / social recruiting is a world away from where recruitment has been operating. Recruiters, myself included are having to make sure we arm ourselves with all the social tools available. Finding and speaking to Andy Headworth was a breath of fresh air. He's a no nonsense character, speaks the truth and what he says and advises is right on the money. The book opens up new ideas, new social tools, new search opportunities and a step by step process of how to work and engage with social media. Andy has worked with a number of industry experts who have contributed through the book with real case studies to prove the doubters are wrong. In summary the book is a great success and something you can keep at your desk for referencing similar to the bible! :))

Long gone are the days where an advert on LinkedIn and a Twitter account can pass for a robust social media recruitment strategy. Choosing your tools (which there are many), developing your content, monitoring and evaluating your progress are all essential parts of a modern day (and ever changing) attempt to utilise social media to attract and retain quality talent. This book covers all of the above in a straight forward and factual way that will make you realise how powerful social media tools can be. Must buy for any Recruitment/Talent Acquisition Manager. Great work Andy.

Enlightening read. Will really help new recruiters , talent acquisition managers and HR professionals understand the use of social media.

Good purchase​ but not amazing.

Real life case studies, practical advice - great book if you need some help creating your recruitment strategy on social media. You can find my longer review here: [...]