WELLA Color Charm Permanent Liquid Hair Color for Gray Coverage, Ash Blonde

So I do bleach, my hair as you can see in my photos my roots are very yellow, and the rest of my hair is just ombré down of like 8 different shades of blonde. Now I decided to switch to this product instead of toner because toner fades with heat and water and I feel like it’s always impossible, trying to get my ends to match my roots. I am not hair professional. But this product I put on dry hair all over my head left it on for about 40 minutes and my entire head is the same color blonde and is significantly less dry and coarse than if I were to use toner. I went out on a whim and tried this product and I will forever be using it. I think it leaves my hair, the perfect shade of “old money blonde” and I don’t have to worry about mixing toners to avoid brassy roots.I did go ahead and add some photos in natural light and what it looks like after it’s grown out and as you can see, my hair is still the same blonde which you would never see after a bleaching tone and eight weeks of grow out in my opinion. Also the last photo with my Starbucks mustache you can see where I decided to do a root smudge with this product instead of a bleach and it doesn’t look too bad, but it’s clearly not as blonde as I would like so I won’t be doing that again, but I figured I would add that for reference for any other Blondies out there.

Easy to mix with developer and color turned out good. I think depending on what level you are the color will turn out different for everyone, but I’m and happy with my results. My hair still felt healthy afterwards and not dry at all.

Color was darker then expected but my hair was bleached to death and it absorbed all the color my hair was porous Will buy again

Great product. Use it monthly. Surprised that my last box had already been opened and used; I received it in April but didn't need to open it until today. I got ahead on my subscribe and save inventory. Since I'd had it over 30 days, I can't return it. So now I'll start opening each box as soon as I receive it.

True to color! Ash is ash

Excellent product for price . Gentle and sift on hair , easy to apply, works immediately, moisturizing , leaves hair soft light and beautiful color . Better than I expected.

Go to product I love the results

I’ve been a hairdresser for many years & love WELLA as I’ve found their color swatches are accurate, the hair color works quickly & I’ve had no adverse reactions in the many years I’ve used this product on myself. If you’re not a hairdresser, make sure BEFORE using any color product on your hair to do a “patch test” to make sure you are not allergic to the product especially if you have any skin allergies. WELLA has been around for many, many years & is a trusted product by hairdressers. They have a huge selection of colors from platinum shades to black. They are also at an affordable price point. I’ve used WELLA for 20+ years!