Cadbury Dairy Milk 30% Less Sugar Chocolate Bar, 85g

When the current most "helpful" vote says yuck, it doesn't instill much confidence, but what one person doesn't like, the next person loves so it's hardly a useful remark to make.I bought it anyway. I love chocolate, I just don't love the amount of sugar - which was good motive to try this.Now... it's very hard to tell people that something is very good or very horrible when it's about a flavour. After all, we're all different. I'll at least try to give some useful info but really, you won't know if you like it unless you try it yourself.I don't like very sweet things and I'm not fond of bitter aftertaste artificial sweeteners. The American idea of chocolate with low cocoa solids and high fat and sugar doesn't cut it for me.So, having said that, this is my own personal opinion of this; I LOVE this chocolate. It has the distinct Cadbury chocolate taste. I can't taste any artificial sweeteners because there aren't any in the ingredients list. No aspartame, no saccharin, no Stevia. Nothing! This chocolate is not bitter and carries no aftertaste.In my mind it's not quite so sweet as the normal chocolate. Just a tad less. The flavour is rich and chocolatey, the texture is smooth and silky. There is no fibrous texture although the ingredients has "soluble maize fibre". I'm not sure what it's function is in the chocolate, maybe it helps bind the ingredients in some way. But it's not an ingredient that worries me.Simple short ingredients list, for those avoiding E numbers beware because it has emulsifier E442 on the list. For those avoiding palm oil yep, it's in this bar. No mention of using sustainable palm. I feel a touch guilty about that and might well email Cadbury to enquire about the origin of said palm product. At the moment I'm not judging.Otherwise in the ingredients, it's just processed natural products: milk, sugar, cocoa mass and butter, shea, palm, that maize fibre, skimmed milk and flavourings.Suitable for vegetarians too.I don't think it's much different from the standard Cadburys chocolate bar in flavour. Smaller chunks and still very more-ish. I like the resealable packet to make you feel guilty about attacking the whole bar in one go.For anyone who's trying to watch their sugar and/or calorie intake this is a step in the right direction if you have the willpower to not eat the whole bar in ten seconds flat. Six chunks (a respectable amount) = 107 calories. I can live with that!Well thank you very much Mr Cadbury, I'm buying another bar of this before Amazon sell out!Try it!

Thought I would try this as I haven't had chocolate for quite a few weeks during isolation (Covid) The taste was really good there is nothing lost on the reduction of the sugar., However the bar is very thin this size is usually about 125 grm I think this was 85grm but still the same price in the shops. So a bit of a con really I don't think it is good value for money. Cannot remember if the fat content was slightly higher and the bars of chocolate have been eaten a while ago.

This gift was a present for my parents and delivery was prompt. Buy annoyingly, and rather bizarrely, the delivery driver insisted on placing them inside the front door of my parents' property while they're self-isolating away from the Coronavirus. The driver refused to leave them next to the front gate, 20 metres away from the front door. My mother explained she was self-isolating, but the driver said unless he could place them inside the front door and take a photograph, then she good not have the goods. In the current climate of lockdown and social distancing, I find the driver's careless and thoughtless attitude completely unacceptable. My parents are in their 70s and have been in self-isolation for more than a month and yet they were needlessly exposed by a bizarre and ridiculous man...the delivery driver.

The size of the bar isn't great and it isn't exactly dead on the Dairy Milk flavour but that distant taste is definitely there. 60+ odd calories for 3 pieces curbs my cravings, so I'm happy.

Why do they always rake up the price for a brand-new product? We are paying £1.50 for 85 g and it’s not even that much difference between the original chocolate it’s 503 calories per 100 g compare to the original which is 534 cal per hundred grams you might as well continue buying the old one in less moderation, it’s pity cause I really like this one it’s not as sweet as the old one but if you eat too much of it your still gonna get sick, it has a different after taste so it not that great either, I think I will give this one a miss specially for the price and the nasty after taste, nope I do not recommend it

This has the mouth feel of traditional dairy milk but theblower sugar content seems to allow the flacour of the chocolate to seem richer. I now seek this iut over other chocolates and this is a good price. It is priced a bit high in the marketplace generally but I think its a better product and assume if sale volumes increeased then retail price would come down to. Obviously some people hate the differencw but for me its an improvement so who knows, you may like it, you might stick to normal dairy milk but at least give it a go.

I often find milk chocolate can be tooooo sweet. Dar k can be too bitter.This is just right for me and healthier with less sugar and no added sweetners. It is still sweet, definitely sweet but not too sickly sweet.Nice and creamy like the originalNot sure why others give bad reviews, unless the chocolate was from an old batch and slightly past it's best.Give it a go....I LUV IT!! and only 107 calories for 6 squares. My after dinner treat.

Considering this is 30% less sugar than the usual dari milk it tastes lovely. A very slightly different taste but definitely worth it.