VIRTUE Smooth Sulfate Free Shampoo for Frizz Control for Curly Hair, Safe for All Hair Types, Color Safe

I bought a smaller bottle to try it out...it smells great and it makes my hair smooth and soft. A little goes a long way.

Gentle yet thorough cleansing. Lovely fragrance. Leaves hair looking healthy. Truly quality. Seems worth the price.

It’s as good product and leaves the hair soft and manageable

My hairdresser first used this shampoo on me. In the beginning I purchased it directly from the manufacturers site. However I noticed it was on Amazon. I purchased this large container which is great to keep in my shower and simply refill. This shampoo really smoothes your hair and calms down the frizz in the summer or anytime of year. It's really hard to find a shampoo that does that without making your hair look greasy. This shampoo makes your hair look luxurious! I have received many compliments on my hair since using this shampoo. In fact one person said, "You need to keep using it!"

Leaves my hair feeling very clean. Not sure about the frizz control as it’s difficult determine if I have less frizz than other shampoos.

I have been using this line from Virtue for a little over a year now along with also getting keratin treatments twice a year and it has helped my frizz, breakage and new hair growth so much!! I have thick curly/wavy long hair and I live in a very humid southern state near the water so my hair needs all the keratin and frizz/smoothing control I can get haha! This line helps with that so much, I have seen so much less breakage and damage to my hair as well as new hair growth because it is strengthening my hair too! These big bottles last me 6 months in between treatments (I wash my hair 3 times a week) so I think that higher price point is great for how much you get and how long it lasts me.

I have used this shampoo and conditioner many times. I like all of the different styles. My hair feels really clean and soft. I usually wait to buy it when there’s a good deal b/c it’s pricey.

not as anti frizz as expected

Lovely shampoo will buy again

Leaves hair smoo to h and shiny

It's great shampoo. Smells nice and makes my hair soft, but it also got my hair very dry after a few weeks. And like a lot of the reviews are saying, very pricey for the size of the bottle.

I don’t know if the components that make up this shampoo has changed but my hair doesn’t like it anymore. Will not be buying this again but will have to look for something better as my hair is long and fine.