Gerald J. ShermanFashion Public Relations

I recommned this book to anyone learning about Public relations but accentuating on Fashion industry and related fields of interest

This (text)book means serious business. It's a must reading if you are studying any Fashion related degree but also if you are into self-learning. I love self-learning, which is always an option if you don't have enough time (or money) to start a course or a masters degree. It includes a lot of useful examples (and since the book is new you'll get to see pictures of Lady Gaga instead of Michael Jackson when he was black), key terms, questions and exercises.I rented this book and practically ATE it all, but I am longing to buy one and keep it forever since I LOVED IT. It is full of good advice and the tone is pretty much teacher-to-student.