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โจ Turn back time and glow up effortlessly! โณ
Maybelline's Instant Age Rewind Eraser Dark Circles Treatment Concealer (#120) is Americaโs #1 concealer, featuring a unique anti-aging formula with Haloxyl and goji berry to visibly reduce dark circles, fine lines, and puffiness. Its lightweight liquid texture and built-in sponge applicator ensure easy, precise application with natural, buildable coverage that lasts all day without creasing. Suitable for all skin types, this vegan, non-comedogenic concealer offers a radiant, refreshed look while doubling as a multi-use brightener and contouring tool.
















| ASIN | B004Y9GTYE |
| Additional Features | Unscented |
| Age Range Description | Adult |
| Best Sellers Rank | #102 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #1 in Concealers & Neutralizing Makeup |
| Brand Name | MAYBELLINE |
| Color | 120 |
| Container Type | Tube |
| Country as Labeled | United States |
| Coverage | Full, Medium |
| Customer Reviews | 4.4 out of 5 stars 60,210 Reviews |
| Finish Types | Natural |
| Global Trade Identification Number | 00041554259254 |
| Item Dimensions | 5.63 x 1.88 x 0.8 inches |
| Item Form | Liquid |
| Item Weight | 0.07 Pounds |
| Manufacturer | Maybelline New York |
| Manufacturer Part Number | K1007701 |
| Material Type Free | Formaldehyde Free |
| Model Number | B1833003 |
| Number of Items | 1 |
| Package Information | Tube |
| Package Type Name | Tube |
| Product Benefits | This concealer for dark circles and fine lines instantly creates a radiant, refreshed looking eye area. Infused with goji berry and Haloxylโข. Packaging may vary, what you receive may not be what is reflected on site. |
| Recommended Uses For Product | Winner of Allure's Best of Beauty Award for 2018 and the Spring Beauty O-Wards, Maybelline's Instant Age Rewindยฎ Eraser Dark Circles Treatment Concealer makes the eye area appear radiant and refreshed in no time. Recommended Uses For Product Winner of Allure's Best of Beauty Award for 2018 and the Spring Beauty O-Wards, Maybelline's Instant Age Rewindยฎ Eraser Dark Circles Treatment Concealer makes the eye area appear radiant and refreshed in no time. See more |
| Skin Tone | Medium |
| Skin Type | All |
| Specialty | vegan, non-comedogenic, formulated without parabens or talc, crease-resistant coverage, sponge tip applicator |
| UPC | 041554259254 |
| Unit Count | 1 Count |
J**S
Holy Grail Concealer โ A Must-Have in Every Makeup Bag!
Iโve tried countless concealers over the years, but the Maybelline Instant Age Rewind Eraser in shade 120 has truly earned a permanent spot in my routine. The formula is lightweight yet provides impressive coverageโperfect for hiding dark circles, redness, and even blemishes without ever looking cakey or settling into fine lines. The built-in sponge applicator makes it incredibly easy to apply and blend, even when Iโm in a rush. I also love that it's a multi-use productโI use it to brighten under my eyes, highlight my T-zone, and clean up around my brows. It layers beautifully with foundation and powder, and lasts surprisingly well throughout the day. Bonus points for the added goji berry and haloxyl, which give it a slight skincare benefit. My under-eye area actually looks smoother and more awake after using it regularly. If you're looking for an affordable, dependable concealer that delivers high-end results, this is it. Highly recommendโespecially if you're dealing with dark circles or just want a quick pick-me-up!
J**S
Maybelline Instant Age Rewind Eraser Dark Circles Treatment Multi-Use Concealer, 130, 1 Count
I recently purchased the Maybelline Instant Age Rewind Eraser Dark Circles Treatment Multi-Use Concealer in shade 130, and it has quickly become a staple in my daily makeup routine. Here are my thoughts on this product: **Coverage and Finish:** The concealer provides excellent coverage for dark circles, blemishes, and any other imperfections. It has a creamy consistency that blends effortlessly into the skin, leaving a natural, dewy finish without looking cakey. The shade 130 matches my skin tone perfectly and brightens up my under-eye area beautifully. **Application:** The sponge-tip applicator is a standout feature. It's soft, dispenses the right amount of product, and makes application a breeze. I found it especially useful for reaching the inner corners of my eyes and other hard-to-reach areas. **Longevity:** This concealer has impressive staying power. It lasts throughout the day without creasing or settling into fine lines, even in humid conditions. I do set it with a bit of translucent powder to ensure it stays put, but overall, the longevity is top-notch. **Treatment Benefits:** Besides providing excellent coverage, this concealer also boasts skin treatment benefits. It contains goji berry and Haloxyl, which are said to help reduce the appearance of dark circles over time. While I haven't noticed a significant long-term change yet, the immediate brightening effect is definitely there. **Value for Money:** For the price, this concealer offers great value. The quality is comparable to high-end brands, and a little goes a long way, making it a cost-effective addition to my makeup collection. **Overall:** I highly recommend the Maybelline Instant Age Rewind Eraser Dark Circles Treatment Multi-Use Concealer to anyone looking for a reliable, high-coverage concealer with added skin benefits. Itโs easy to use, long-lasting, and affordable, making it a must-have in any beauty routine.
K**B
Great Coverage, Needs Prep!
Iโm giving this four stars because, for the price, the coverage is genuinely fantastic, but it requires a specific routine to prevent it from settling in fine lines. This has been a cult favorite for years, and now I understand whyโit instantly brightens and cancels out darkness. The High Points (Why I Love It): Coverage Powerhouse: The pigmentation is superb. I have significant dark circles, and the shade 120 (Light) brightens my under-eye area beautifully. It takes very little product to do the job. Easy Application: The sponge applicator is fast and effective. I like that you can just tap it on and go, making it a great choice for quick morning makeup. Lasting Power: Once I set it properly (more on that below), this concealer stays put all day. It doesn't fade or wear away patchy, even in humid weather. The Drawback (Why It Lost a Star): Can Get Cakey/Crease: This is the only downside. If I apply it directly over dry skin, or if I use too much, it definitely emphasizes texture and can settle into fine lines underneath my eyes. It has a slightly thicker consistency than some newer formulas. ๐ก Pro-Tip for Best Results: To get the most out of this concealer and avoid the cakey look, you must moisturize your under-eye area first. I use a hydrating eye cream and let it sink in for a minute. Then, I apply the concealer lightly and immediately press it in with a damp sponge or my finger. Setting it immediately with a small amount of translucent powder is non-negotiableโthis prevents the creasing and locks in the smooth finish. If you can master the application technique, this is an unbeatable drugstore concealer for dark circles!
M**N
Quality for pennies
Amazing coverage for a fantastic price , definitely a place in my beauty tool kit
N**A
My Go-To Concealer
This concealer gives a nice medium coverage and blends really easily. Iโve used it both with my fingers and a sponge/brush, and it works well either way. It has a smooth finish, is easy to blend, and barely creases on me. Iโve actually used this in the past and recently started using it again, and I still really like it. Itโs simple, reliable, and easy to use. I would definitely buy it again.
M**A
Decent coverage, but looks dry and settles into lines
This concealer is okay, but it didnโt fully work for me. It does provide decent coverage and helps brighten the under-eye area at first, but as the day goes on, it starts to look dry. One of the main issues I noticed is that it settles into fine lines and makes them more noticeable instead of smoothing them out. Even with good skin prep, it can look a bit cakey and emphasizes texture. The applicator is convenient and easy to use, and I understand why a lot of people like this product. However, for my under eye area, the formula feels a little too dry and not as forgiving as Iโd like.
S**A
Thumbs up from a total snob
I am a makeup snob. I have stupidly high standards for cosmetic performance, and drugstore brands have let me down every single time I've given them a shot. So when I graduated from Covergirl to Sephora after college, I never looked back. My kit is full of Dior and YSL foundation, Armani concealer, Benefit brighteners, etc. I say this in order to grab the attention of my fellow makeup snobs: If you would never even consider Maybelline, this review is for you. Bloggers have raved about this product for a while, but I never bothered to check it out until a close friend and fellow product snob suggested it. Here are my findings: 1. It applies like the Armani Maestro Eraser liquid undereye concealer. This is very very essential, for those of us who hate the 5th hour cakiness of cream concealers but also hate the weak coverage and creasing of most liquid attempts. This eraser goes on with the Maestro's same thin liquid texture, without sinking into lines at all, and without losing opacity as you blend. 2. It is at least 50% more opaque than the Maestro. I was pretty stunned. Anything that can go on with that consistency but have noticeably better coverage is doubletake worthy imo. 3. The sponge applicator is better than you think. Firstly, it's antimicrobial, so you don't have to worry about the hygiene aspect. Secondly, its ability to blend the product is outstanding. I typically skip clumsy applicators like that, but with this, I do 80% of my application with that sponge tip, and then just finish with a good concealer brush to set it and blend out the edges. 4. It doubles as a highlighter. Every time I use this, I find myself seduced into just continuing the line of application from under my eyes out onto my cheekbones, brow bones, and nose bridge. A nice blending brush/sponge later, and there's this flawless highlight landscape to finish up, without settling badly into pores or caking up. 5. It sets beautifully with MUFE Micro HD powder and Shiseido translucent powder. It buffs out nicely, without chipping off into the brush. 6. It looks good without primer, which combined with its compact design and integrated applicator makes it an ideal purse dweller. 7. It worked on my thin but minimally wrinkled undereye area, and on my 60yo mother's more aged eye area. It's rare that I find a product that looks great on both our skin types, and I was impressed at how well it brightened her problem skin without caking or exacerbating the age marks. 8. It is lighter than you think, but cheap enough to test out different shades. 9. It lasts so much longer than you'd expect. I tested it on bare skin during a work-from-home day, just to see how the wear was, and was delighted to find it still working fairly well by the time I went to wash it off that night. I wore it again with a full face for a date night, and it looked flawless when I went to wash it off later. There are times when you don't want the totally opaque, nearly airbrushed look... but there are definitely times when you do. This eraser is now my official go-to product to pair with my Dior Airflash foundation, for those totally flawless skin look occasions. I could not recommend it higher, at very least as an experiment for the snobs among you.
S**G
Love the coverage
Great product, even for a woman with wrinkles!
L**O
Rien
Genial
U**8
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L**E
Good product
Bought for my mum, she liked it, moisturising as well as good coverage (I like to use it too when she'll let me ๐)
A**H
Satisfied
Satisfied
E**!
Effective concealer for brightening and correcting!
I purchased the Maybelline New York Multi-Use Concealer in Shade 20 Light, and it works really well for under-eye dark circles and minor redness. The creamy formula blends easily and provides natural-looking coverage without feeling heavy or cakey. It also works nicely for highlighting and subtle contouring, making it versatile for everyday use. The applicator is easy to use and allows precise application, and the coverage lasts through most of the day when set with a light powder. The only small note is that very dry skin may need extra moisturizer first, but thatโs typical for most concealers. Overall, this is a reliable, multi-purpose product that brightens, corrects, and blends seamlessly.
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