Food Coloring AmeriColor - Super Black Soft Gel Paste, 4.5 Ounce

Gets your icing jet black without having to use as much. Has no bitter taste.

The best black food coloring out there

Saw a YouTube video on cookie decorating and they mentioned that this product gives a darker, richer black color than other brands, using less product. And it's less expensive by volume, and you have to use much less to achieve your color. Great product.

I got this to make a cake for a Halloween party and it worked great. I later found out that any black food coloring, not just this product, turns your "output" green. Really green! As long as you're mentally prepared for this aftereffect, and don't think that you're dying, everything is fine! I would use it again for a Halloween dessert.

If you’re looking for a deep black food coloring… this one is for you. Great value.

This food coloring really is true to color! It’s a good size bottle so it will last a long time too. I don’t notice any kind of taste with it either. My only complaint is that it definitely stains but that is expected.

As a Baker Americolor is my go to for coloring buttercream. It never lets me down. The colors are always vibrant and a little goes along way.

This tastes disgusting but I needed to make my mouth black for a devil costume for Halloween and it most certainly helped