wet n wild Photo Focus Matte Foundation Stick Makeup, Soft Ivory | Vegan & Cruelty-Free

I have used sooo many drugstore all the way to highend foundations... and this foundation stick from wet n wild is in my TOP 5 FAVS!!! glides on soooo smoothly and effortlessly blends into the skin. Its like second skin. You cannot tell where my skin starts and the foundation ends... its THAT good, yall. Shade match is spot on perfect for my light neutral tone. Blends well with my other cream products and powder sets over it very nicely too. NOTHING settled into my fine lines. I am 48 with mature skin so I definitely have some lines. I'm seriously in love with this product... and its only $5!!!!! WHATTT??!!! I woulda NEVER expected such great quality out of wet n wild but WOW this is definitely gonna be well loved and well used. Wet n wild has NVR disappointed, I'll say that. Try this, I think youll love it too

I own two shades, one for all over face and one for "countouring". Just slightly different shades that are not far from each other. Classic beige works well on my SE Asian skintone. I have dry skin, and never believed in stick foundation. This one surprised me, since I was able to blend it in without struggle. Creamy and nice finish, it doesn't sit on top of the skin. I always make sure to prep my skin, well hydrated. I also like to rub a tiny bit of moisturizer on the stick to help it glide smoother on my face, then blend using dampened sponge. It's everything that I need: quality, nice packaging, cruelty free, awesome price point. It doesn't separate throughout the day. Recommended.

I started using this about 6 months ago. I never use a stick foundation. I figured this would help for a quick makeup application just to go out and run errands. This is far better than I hoped. It’s lightweight, yet smooths & covers any blemishes or spots. Making your face look flawless. I first used as a “CC cream” or a “primer” in the sense of having an underneath coat, esp if my regular foundation wears off (I do this with my lips. Fill in completely with pencil, a very matte lipstick, and then the actual silky color. I never have to reapply lipstick ever). I still use it this way (even though I do put primer on before it). But for a quick application for everyday use, I use only this without primer or another foundation on top. My friends always ask and when I tell them that it’s Wet N Wild, they’re amazed and then buy for themselves. I don’t lie and claim it’s from an “upscale” name brand (I have friends who do this with their makeup, clothes, jewelry, etc). I tell the truth...my favorite highlighting palette is from 5 Below and I’m not ashamed to say it. This can be used as just a concealer too. It lasts all day. Some have said it looks too glossy, but I don’t have this issue. I have mostly dry skin. If that happens, just use powder after and/or apply a light and thin layer of another foundation that’s not liquid, but more creamy (I do this for formal makeup or to last the entire day). For this price, you can’t go wrong and it’s perfect for at least a simple and quick makeup application.

I bought this to cover dark spots on my face and it works very well and the color mashed my face very well. It's lightweight and does not have any smell to it at all.

Easy to use ! It just leaves my skin really dry so it looks caked on. I have to put vitamin E oil on before applying. Isn't my favorite but it does cover up my dark circles. Was cheap in price though so wasn't expecting it to be perfect.

This is my 4th time buying the Wet n Wild Photo Focus Matte Foundation, and it never disappoints! The formula is smooth, blends easily, and gives a flawless matte finish that lasts all day. It controls oil really well without feeling heavy, and it works great with my skin. Plus, the price is unbeatable for the quality! I’ll keep repurchasing this one—it’s a keeper! 😍💖

Impossible to blend on the skin! Thick and dry. Waste of money. I guess you get what you pay for. Surely there is a better stick foundation available that is actually blendable.

Always buy these

I was pleasantly surprised by this produce. On a whim I bought this to try. I always dread the dryness and cakiness of stick foundations, but I was impressed with how creamy this is, while simultaneously feeling weightless on the skin. This foundation gives light-buildable-to-medium coverage with a matte, airbrushed finish. This blurs imperfections without emphasizing my skin texture, dry patches, or larger pores (particularly around the nose). I noticed that this dries down and sets fairly quickly, so I recommend buffing or blending it out right after application. Once it sets, it doesn’t leave behind any stickiness or tackiness on the skin so I don’t feel like I have to set my entire face with powder, which I appreciate! In terms of longevity, I would put it around the 6-8 hour mark. By the end of the day, it had worn off around my nose area, but the rest of the face looked pretty darn good. There are currently 21 shades offered, which is generous, particularly for stick foundations at the drugstore. However, I wished that the Wet n Wild website provided shade descriptions, which would make it infinitely more helpful when ordering foundations online.

Sehr guter Abdeckstift. Hält lange.

Es pasada

Trop épais, trop couvrant, s'étale mal

I had originally went to purchase a name brand version of this. However, the price of that had increased from $10.99 to $15.99 and my shade was out of stock. I saw this Wet n Wild stick for less than $10, and they had my shade. When it arrived, I was surprised!! It is much bigger in weight than my normal brand, and covers just as well! I'm a convert. Definitely recommend the switch from Maybelline!