Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit

Nice book from one of the experts in content marketing

One of the MUST readings for Marketing managers.Quality of printing is quite good, contents and graphics very good as well.

Very interesting, topical and well written. Addresses many of the changes that are happening in marketing today and provides real insight into how to capitalize on these changes in ways that make the most sense for consumers and businesses. Win win. Recommended read to marketers.

This book is worth reading and listening at Audible. It brings a new and interesting approach is content marketing with great examples.

Great book to give me paradigm shift of marketing.

A thought provoking read - A great book for marketing managers, CMOs and others interested in marketing and how to think about your marketing dollar