365 by Whole Foods MarketOrganic Bran Flakes Cereal, 15 OunceUSDA Organic

Many of us prefer to eat something with breakfast that helps keep things moving, if you understand what I mean. Bran seems to be helpful, but the majority of bran cereals on the grocery shelves contain huge slugs of unnecessary sugar. For our family, sugar content is acceptable if it's less than four grams per serving. And of course we'd prefer no icky Corn Syrup, hydrogenated grease, MSG, or other unpronounceable chemicals. This 365 Whole Foods Organic Bran Flakes meets our criteria, with only three grams of Cane Sugar and 125 Mg of Sodium per serving. Yet, it tastes like cereal, not cardboard.

Delicious, nutritious, good crunch, filling, although I added raisins and a little bit of banana.

Not much crunch, somewhat bland, good fiber content, taste OK but think would taste better with sugar which I do not use. Not quite for me, but I think it depends on individual tastes.

Product was fresh, flakes were good size, tasted alright as expected, good quality cereal.

Great tasting bran cereal. Very difficult to find without raisins

Organic and nutritionially good for you. The cereal is bland and turns to mush in milk.

It's all a matter of individual taste and intention---the 365 organic bran flakes offer me the nutrition and fiber that I need in my diet as well as a nice crunch of the cereal without tasting like cardboard. Granted, bran is relatively "flavorless" but when you add the milk (or yogurt or kefir), fruit, and/or whatever you fancy the bran cereal is a welcome morning breakfast.

Didn't care for this cereal, which I found completely tasteless. Even adding mixed nuts and various seeds didn't help. I'll stick to my Fiber One.