Aveda Men Pure-Formance Grooming Clay 75ml/2.5oz

Fabulous product with just enough hold. My son loves the way it smells and feels.

Why did you pick this product vs others?:My salon changed to a new product line and I just don’t like it as much as this Aveda product! Works great on short hair to give a moldable but strong hold. Best thing I like about this product specifically is it keeps your hair feeling soft and doesn’t leave that weird residue on your hair.

I have a short cut with longer bangs and fringe in front--a mod cut, shall we say. This stuff is dang good for giving your hair nice lift. it has a dry matte texture, so there's none of that gunky feel. I hestitated to spend so much on hair goop but I find its nearly invisible lifting, texturizing, and thickening qualities are worth the price. It works best applied to dry or only slightly damp hair. I like how my hair feels, as well as how it looks. You can get by on a surprisingly small amount. It has only the slightest scent, that pleasant Aveda scent that dissipates quickly. Aveda favors natural ingredients and that's a real plus. Remember ladies: just because it's marketed for guys doesn't mean we can't use it! Your guy might try to steal it--he'll love the way it provides so much lift and control while remaining exceptionally discreet--so at this price, keep it well-hidden.

The only hair paste my husband will use. No flakes, pleasant scent.

I love this clay for several reasons: It's a medium hold, so my hair still moves without breaking the hold like gel does, and it's a matte surface, so my hair doesn't look constantly wet. I have very fine hair, so I only need a few dabs to get everything held in place, and it doesn't glue my hair to my head, so I still get good volume. If you have medium-to-fine hair and want something matte to do the side-part hairstyle with minimal maintenance, I highly recommend the Aveda Grooming Clay.It is kind of expensive, but also one pot lasts me several months, so it's not too bad. Your mileage may vary.

My son really likes this clay. I don’t use it. But he does. He likes to stick his hair straight up. But I find it expensive. I ended up finding an old spice one that he likes and can get from Walmart. If you don’t mind the price, then I recommend this one because it made him pretty happy. If the price is too much check out the old spice one at Walmart.

Pros:-It was very easy to wash out. Didn't leave a build up residue.-It didn't leave my hair feeling dry/damaged. It was almost like it was a leave in conditioner.-It had a very pleasant smell.Cons:-The smell is strong. While it doesn't necessarily waft in the air like a cologne, it will 100% interfere with the "scent" you're trying to achieve and overpower any lighter fragrances. If you don't wear cologne or only wear "woodsy-ish" fagrance then it probably isn't an issue.-The hold was just ok and I tried it with wet, damp, and dry hair. Now I have thick hair with a slight wave/curl. This may be enough of a hold if you have thinner hair though.-The price. It's expensive.Overall, if you can afford it and my cons aren't cons for you, then it is a wonderful product.

I always keep coming back to this Aveda clay, I keep on experimenting with other brands that are half the price but they just don't cut it. Great clay, light enough so you don't feel it's in your hair, firm enough to keep a natural-looking hold. I particularly like that it's water-based and washes out and off your hands with just water, hate the oily residue types you can buy from other cheaper brands. I'm not experimenting anymore..Aveda, you have a life long customer in me!