Tom's of MaineSimply White Toothpaste, Fluoride, Clean Mint, 4.7 oz.

I'm allergic to toothpaste so this is the only one I can use and it doesn't irritate my gums at all.

Pricey (but put that down to US import) Son seems to like it as not too frothy or minty which was the point so happy.

Exellent product

Best tasting toothpaste! Love it.

Not seen any improvement with whitening, but it leaves a good refreshing taste & you don't need much, so will last a long time

All natural but make sure you get the fluoride one to look after your teeth!

I started using this toothpaste when I couldn't take the strength of mintyness of the usual toothpastes found in shops today. They all seemed to get more and more minty and being one of those people with a sensitive sense of taste I can't take such strong toothpastes. I also wanted something all natural which this is.For those that need it here is the ingredients list:Active ingredient-sodium fluoride. (naturally sourced)Inactive ingredients- hydrated silica, water, sorbitol, glycerine, xylitol, sodium lauryl sulphate, natural flavour(peppermint oil and other) xanthan gum, titanium dioxide, carrageenan, sodium hydroxide.This toothpaste has a great minty taste without overwhelming your palette and the fact that it's natural just makes this a wonderful product.And if you want you can visit the toms website at tomsofmain.com do a search for this toothpaste and you can see not only the ingredients list but exactly where each ingredient is sourced. All very natural, a really great item :)