Gel-to-Foam Styler, The Curl Friend – Volumizing & High Hold Gel to Foam - Flake Free Frizz Control - Infused with Coconut Oil & Shea Butter - For Curly Hair- 6.8 fl oz./ 200 mL

I AM OBSESSED!! My hair is quite thick, more wavy than curly and I have struggled to find a product that doesn’t make my hair feel too heavy, weighs it down or creates stringy strands. My wave/curl type for styling purposes can’t be brushed when wet, only before I shower. The only one I have found that worked previous Kristen Ess Curl Defining Jelly, however this one takes the CAKE. My hair is sooo soft and fluffy but the hold is exceptional. The product holds the curl pattern when first applied - without being heavy enough to weigh it down, as it dries the hold then softens to create super soft hair!!! The scent is also wonderful. I hate strong smells but it’s so light but refreshing. I literally bought it this morning and used it right after work. Hands down AMAZING!!!!

Great for 4B hair and above. The gel foam gives curl definition on wet and dry hair. It’s better and more cost efficient on wet hair. It’s moisturizing and smells delicious. Easy to use bottle and curls hold without flaking. This has been a game changer on managing my daughter’s hair especially when time is limited. It provides great shine and volume. I was able to do wash and go style on hair that previous wouldn’t form curls on it’s own. Even hubby loves it.

Officially a Cake fan! Great to eliminate frizziness and quick styling, my hair is usually so frizzy after air dry or after work, especially with dry Canadian winter weather. I love how light weight it is and the smell is a big plus, it smells like a candy! I think this item works better right after shower, I will have to try it! Amazing product for a great price✨

I purchased this because a creator on TikTok recommended it, and I've purchased other products from this brand. Honestly I wasn't a fan of the curl jelly or curl cream at first, but I've since changed my mind. I think this is supposed to be a "dupe" for the Verb foam gel, but Cake Beauty's is so much better and affordable. First, I wasn't a fan of the scent from the other products which is why i held off on buying this, but it actually smells good, not too strong or bad at all. Second, the hold is really good, especially if it's paired with other products (curl cream, and light hold jelly). Third, it foams well, and its lightweight, not watery at all. Even though it isn't watery, I actually have to scrunch out water from my hair before applying. And lastly, my curls are defined and last all day. This is also a good product for next day refresh!

This smells amazing. However it did not hold my curls at all. It’s definitely a light hold product, I have curly/wavy hair but definitely need a much stronger hold product for my hair. This did however leave my hair feeling soft when dry and not crunchy but my hair was frizzy pretty quickly.